Digital Travel Europe 2025
19 - 20 November 2025
The Hurlingham Club
Ganna Koval
VP Loyalty, Partnerships & Promotions Minor HotelsDay 2 | 20th November
2:20 PM Case Study: How Minor Hotels is leading with loyalty to deliver a CRM-driven relaunch that powers hotel brand growth
- How loyalty is being relaunched as a consumer-facing brand driver across Europe and the Americas
- Using AI and CRM models to personalise engagement and boost booking value across all touchpoints
- How loyalty data is fuelling web optimisation and performance marketing
- The tech foundations needed to deliver a loyalty-first digital vision
Check out the incredible speaker line-up to see who will be joining Ganna.
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