Digital Travel Europe 2025 Blog

The travel industry's initial enthusiasm for generative AI has shifted to a more cautious approach, with many companies waiting for clear evidence of ROI before fully embracing the technology. Early adopters like Alaska Airlines and TUI are leading the way, experimenting with AI to improve customer experiences. However, the broader industry remains hesitant, emphasizing the need for strong data foundations and responsible data use to realize AI's full potential.

Wouldn’t it be great if you could blink and be somewhere else? The appetite for true escapism from the safety of customers' sofas is in high demand and the travel industry finally has the technology to offer a solution. A not-so-distant future where travel knows no geographic constraint.

The dream of exploring iconic landmarks and cultures from your living room is closer than ever. With the rise of virtual travel and Apple’s groundbreaking Vision Pro headset, a new era of digital travel is upon us.

Take a look at the round up of Digital Travel 2023!

Ben Shaw is the Chief Executive Officer and Co-Founder of Flyla.com.

Digital Travel Connect 2023, which took place last month here in the UK, revealed some very interesting insights into the state of the travel industry. Although this invite-only retreat for industry VIPs was Chatham House Rules – meaning that what happens at Digital Travel Connect stays at Digital Travel Connect – I can share some of the key learnings with you.

Anuradha De is the eCommerce Product Lead at Whitbread and as a speaker for Digital Travel EU 2023, she shared her top priorities for 2022 and new challenges following the heightened demand and surge of bookings in the first half of the year.

Virgin Atlantic’s email marketing team understands deliverability is an ongoing challenge. That’s why they keep a constant eye on their sender reputation, maintain healthy data quality, and demonstrate a continual and relentless focus on content optimization.

The world of travel is evolving rapidly, and the expectations of customers are growing in sympathy. As digital technology becomes increasingly sophisticated the ways these innovations can be applied with the industry are becoming key brand differentiators in the new normal.

Now the worst of the crisis has [hopefully] passed, the travel business is faced with the daunting task of rebuilding and making itself more resilient in the face of ongoing volatility, while simultaneously responding to a seismic shift in customer preferences.

Mario Gavira is the Vice President of Growth at Kiwi.com, and as a speaker for Digital Travel EU 2022 he shared his top priorities for 2022 and new challenges following the heightened demand and surge of bookings in the first half of the year.

As eager travellers begin to make plans to explore the globe once again following the devastation of the COVID-19 crisis, companies in the space are seeking new ways of not only meeting their expectations but exceeding them.

It’s fair to say the travel industry has had a rough time of it of late. The last two years have been dominated by the COVID-19 crisis which has restricted air travel and the ability for travellers to enter other countries altogether.

We caught up with Bas Lemmens, HotelPlanner President of EMEA & CEO of Meetings.com ahead of his appearance as a speaker at Digital Travel Connect 2022. Read on to discover his top challenges and priorities in the coming year.

TripTuner’s Founder and CEO, Tedd Evers, shares his perspectives and expertise on how the European travel brands can best prepare themselves for the impact of COVID-19 and how the industry will be affected from 2021 onwards.

Many companies merely aspire to be the Amazon of their industry, but Ryanair is opening innovation labs all over the world in efforts to achieve this in the airline business

Digital transformation is continuing its ascent in the travel and leisure industry, and from mobile technology to smart rooms, Accor Hotels is off to a flying start

Artificial intelligence-driven technology is becoming an ever-greater part of our lives. Now Royal Caribbean International is employing it to augment the luxury vacation experience for its clients.