Digital Travel Europe 2024 Blog » Blog

The travel industry's initial enthusiasm for generative AI has shifted to a more cautious approach, with many companies waiting for clear evidence of ROI before fully embracing the technology. Early adopters like Alaska Airlines and TUI are leading the way, experimenting with AI to improve customer experiences. However, the broader industry remains hesitant, emphasizing the need for strong data foundations and responsible data use to realize AI's full potential.

Wouldn’t it be great if you could blink and be somewhere else? The appetite for true escapism from the safety of customers' sofas is in high demand and the travel industry finally has the technology to offer a solution. A not-so-distant future where travel knows no geographic constraint.

The dream of exploring iconic landmarks and cultures from your living room is closer than ever. With the rise of virtual travel and Apple’s groundbreaking Vision Pro headset, a new era of digital travel is upon us.

The world of travel is evolving rapidly, and the expectations of customers are growing in sympathy. As digital technology becomes increasingly sophisticated the ways these innovations can be applied with the industry are becoming key brand differentiators in the new normal.

Now the worst of the crisis has [hopefully] passed, the travel business is faced with the daunting task of rebuilding and making itself more resilient in the face of ongoing volatility, while simultaneously responding to a seismic shift in customer preferences.

As eager travellers begin to make plans to explore the globe once again following the devastation of the COVID-19 crisis, companies in the space are seeking new ways of not only meeting their expectations but exceeding them.

It’s fair to say the travel industry has had a rough time of it of late. The last two years have been dominated by the COVID-19 crisis which has restricted air travel and the ability for travellers to enter other countries altogether.

TripTuner’s Founder and CEO, Tedd Evers, shares his perspectives and expertise on how the European travel brands can best prepare themselves for the impact of COVID-19 and how the industry will be affected from 2021 onwards.

Many companies merely aspire to be the Amazon of their industry, but Ryanair is opening innovation labs all over the world in efforts to achieve this in the airline business

Digital transformation is continuing its ascent in the travel and leisure industry, and from mobile technology to smart rooms, Accor Hotels is off to a flying start

Artificial intelligence-driven technology is becoming an ever-greater part of our lives. Now Royal Caribbean International is employing it to augment the luxury vacation experience for its clients.