Rob is Chief Digital Officer at National Express Group, a leading transport provider operating bus, coach and rail services across the UK, Continental Europe, North Africa, North America and the Middle East; over 921 million journeys are made on our services each year.
He is responsible for the development and implementation of digital and data strategies across the Group, driving both customer focus and operational excellence.
Rob is an experienced customer centric marketer, covering local and international aspects of business strategy and integrated digital marketing strategy, working extensively across digital marketing, technology and business transformation.
Alessandra is Chief Commercial Officer - Media & Partnerships at lastminute.com group. Heading up the group’s media business, The Travel People, she oversees advertising and partnerships revenues for the group. With over a decade in digital marketing, Alessandra has previously held roles at eBay, Vodafone and Yahoo, with a focus on digital monetisation, mobile and data-driven product development. Passionate about all things tech, Alessandra is also a member of the Board of Trustees for Youth for Technology.
David originally joined HolidayPirates as COO, in November 2014. Prior to HolidayPirates, David spent several years in high-level management roles within the travel industry, most notably while at tour operator FTI Group, where he played an integral role in the creation of the platform fly.de. David became CEO of HolidayPirates Group in July 2016, and leads the overall company strategy, together with Co-founders Igor Simonow and Sebastian Kaatz, focusing on key areas including international expansion.
David has a Long-standing general management background in trade, tech and travel, managing cross-functional teams & multi-cultural companies of various sizes up to 800 FTEs. He is responsible for the general management, e-commerce, tech & product, marketing & sales.
Kevin is responsible for digital marketing analytics and attribution, enabling more relevance and personalisation through our data-management platform towards all our online channels and cross-channel optimisation of the marketing spend. As the flag carrier airline of the Netherlands, the vision of KLM’s marketing programme is to humanise advertising through personalisation and relevance at scale. Supported by a data-driven approach, KLM wanted to address the proliferation of fragmented channels and develop smarter, more effective media buying models. By combining data to connect every touchpoint of the customer journey, Kevins aim aim was to serve more relevant advertising and improve media spend.
Kevin's goals are to develop smarter, more effective media buying models through data, Drive relevant advertising, and scale predictive modelling across all touchpoints in the customer journey.
HomeAway, Inc. is a vacation rental marketplace with more than 2,000,000 vacation rentals in 190 countries. It has operated through 50 websites in 23 languages. Elena is the regional director for the UK, Ireland and emerging markets and responsible for driving product innovation for those markets. Previously, she lead the product content team at Expedia to develop and execute on the Global Hotel, Destination and User Generated Content strategy.
A UK consultancy helping organisations to become customer-led, by maximising opportunities in technology and finding new sources of customer and business value. Digital Strategy - Our approach is holistic and pragmatic, taking into account current digital maturity, strengths, weaknesses and opportunities, in people, process, technology, organisation and culture. We look at the data, not just the anecdote, to help our clients make informed decisions on where to invest next in the transformation journey. Digital Transformation & Delivery - We develop strategies and roadmaps for change, but we are also practitioners, leading change, helping our clients grow teams and delivery functions based on agile practices that maximise value. Our philosophy is to advise and lead change and transformation in organisation, culture, process and technology, whilst keeping a focus on three aspects of digital - customer value, business benefit, and technology opportunity.
Matthieu is Sojern’s GM, Europe, and joined in 2013 as one of the founding members of the London office. With over eight years experience in ad tech and travel, his entrepreneurial spirit has been instrumental in growing and expanding Sojern’s business activities in EMEA, North America and APAC. Prior to joining Sojern, Matthieu helped to build out the mid-market advertiser business at Criteo, where he established new business and developed key strategic accounts.
Originally from Brittany, France, Matthieu resides in London. He holds an MA in Economics and Finance from EM Strasbourg and a MA in Management and Marketing from Heriot-Watt University in Edinburgh.
Spencer has worked in the online travel industry for over 13 years. As Country Manager, he is responsible for expanding Sojern's footprint in the UK and developing partnerships with travel and non-travel brands. Prior to joining Sojern, Spencer was the UK Sales Manager for Cheapflights, where he was responsible for strategy development, agency and direct sales.
Right after founding the Lufthansa Social Media Team, Dr. Torsten Wingenter led the brand to one of the globally leading airlines in the social space with more than 1.7m fans on Facebook today. In 2010 Lufthansa was one of the first airlines making usage of the full range of social media during issues like the ash cloud. The airline became best practice for its crisis handling which was picked up broadly by media like CNN. In the same year Lufthansa was awarded as “Best Airline in Social Media” by AirlineBusiness.
For the tech savvy travelers Lufthansa is also well-known for its apps creating unique user benefits (like Blue Legends, Take-off, MemberScout etc.). In regard of location-based services Lufthansa is the leading airline with more than 170.000 followers on Foursquare.
In the quest for leading digital projects Lufthansa’s latest story-telling campaign is #inspiredby #travel where more than 300m impressions on Facebook reached people between 18-30 with glimpse into the unforgettable moments that travel creates.
Previously Torsten managed strategy & business development of Lufthansa Miles & More – Europe’s leading frequent flyer program. He has a background in business and economics in combination with sociology as part of his Ph.D.
Before working for Lufthansa Torsten was executive assistant to Dr. August Oetker, proprietor of Germany’s most well-known family-run company. He started his career at an international think-tank in Malta creating mobile ventures and with his own IT-business while studying.
Max Amordeluso is the Lead Evangelist for Amazon Alexa in Europe. His main mission is to introduce Alexa to European developers, and demonstrate how they can build natural and delightful voice experiences for customers. Max has held several technical leadership roles during a career spanning over 15 years—prior to his current role he led the teams that brought Alexa Skills Kit to United Kingdom and Germany, and spent the previous two years leading the Solutions Architects team for Amazon Web Services in Europe. Max is passionate about topics including Human Computer Interaction, the Internet of Things and the materialization of science fiction predictions. @maxamorde
Andy has held a number of data driven marketing roles predominantly client-side but on the agency-side as well. He has over 20 years experience in this space working in multiple sectors; FS, Retail, Gaming, Wagering and Telco. Andy spent 7 years at Nationwide Building Society, transforming their Direct Marketing function into an Omni Channel CRM function fueled by data; events, triggers and models. Andy moved to OtherLevels from Camelot where he led both the operational CRM campaign team and a programme to transform the lottery operator’s data and marketing stack. At OtherLevels, Andy heads up the Professional Services team responsible for technical implementations/integrations of the OL platform and message types (including app/web push, rich inbox and interstitials) and platform. He also leads a team of CRM Marketing consultants who help our clients exploit these digital marketing channels.
Elizabeth started her career in media agencies in Paid Search, before moving into planning. She has worked across numerous industries from Finance to FMCG. Elizabeth joined Criteo in 2015 as Head of Agency, starting initiatives such as the Criteo Certification programme. In August 2017 she was appointed Head of Pure Play Retail and in February 2018 she was promoted to UK Industry Client Director for Retail, Travel and Classified.
Chloé Marchand is responsible for Air France social media : servicing travelers and customers on social platforms, develop brand awareness and preference, engage and inspire social communities into travel, promote Air France destinations and offers to contribute to overall digital sales.
Prior to coming back to France, Chloé was appointed as Country Manager for Air France KLM in Poland from 2013 to 2016 and before that Air France KLM’s Commercial Director for Singapore, Indonesia, Australia and New Zealand, based in Singapore from 2009 to 2013.
Earlier in her career, Chloé was responsible for commercial and digital projects at Air France KLM in France. She has been with Air France KLM since October 2001 and worked as Marketing Manager for Internet start-ups before that in New York and Paris.
Kavi Chaurasia comes with over 14 years of rich corporate experience. He is currently associated with LEPL Projects Ltd. - Air Costa as Vice President - Marketing and Brand Communication, also heads the Customer Care Management and Ancillary Business for the Airline. He has worked in domains ranging from FMCG, Media and Infotainment, IT & ITES, Business Consulting and Aviation. He has worked extensively in building and managing brands like MapmyIndia and has been associated with diversified business groups such as Times Group and IT services facing both B2C and B2B.He has been instrumental in positioning the brands where they should be for the organisations he worked with.
Dilpreet is a senior professional with 10 plus years of experience in the field of CRM, Marketing analytics and Customer Insights across varied industries. Currently he is heading the CRM and analytics vertical for The Oberoi Group managing both the brands Oberoi and Trident. Dilpreet’ s area of expertise lies in using data and insights to drive Customer engagement and retention by mapping customer journey and lifecycle.
Chris is a seasoned leader and international marketing expert in the travel technology industry with over 10 years combined management and marketing experience. Strong leadership skills having led and developed large teams. Good commercial awareness with a solid background of budgeting and reporting. Chris leads the digital marketing and online acquisition team tasked with developing digital experience for Choice Hotel’s brands across Europe which represent around 500 properties. His mission is to deliver a top quality end-to-end guest experience by implementing best-in-class, innovative technologies that support his franchisee's digital activity.
Mark founded Kitewheel 5 years ago after spotting the opportunity to bring more real-time intelligence into omni-channel customer engagement. The business has grown rapidly to become a recognized leader in Customer Journey technology.
A 25-year analytics and customer marketing veteran, Mark is a true data scientist, holding a Ph.D. in mathematics and statistics from the University of Edinburgh. He moved to Boston in 1999 with Quadstone, one of the first “Big Data Analytics” companies focused on marketing applications. Mark has spent his career focused on the application of analytic techniques to solve real-world marketing and customer experience problems, and he frequently shares these experiences in industry conferences, blogs and news articles. Prior to joining Kitewheel, Mark held leadership positions at Pitney Bowes Software, Portrait Software and was the founder and President of the celebrated predictive analytics software firm, Quadstone.
A digital native, Sophie has grown her career in the travel industry working across Europe, from Paris and Venice to Brussels and Rome. Starting her career on Starwood Hotels’ Vita Futura Graduate Management Program, she has gone from leading Starwood's Digital Marketing for The Luxury Collection and Le Méridien brands in Southern Europe, to now leading Radisson Hotel Group's Social Media strategy from their HQ in Brussels. Passionate about Content Marketing, Sophie drives innovation across the brands of Radisson Hotel Group alongside Social Care and Social Commerce activities.
Ahmed Elemam is a Senior Digital Marketer at WestJet where he overlooks channel management, analytics, customer segmentation and the Adobe “premium” Marketing Cloud. Prior to this role, Ahmed led touregypt.net in 2010, one of the top online destination niche tour operators, which was later sold in 2013. During his time at Tour Egypt, Ahmed had assembled a team of 35 employees with a heavy focus on digital optimization. Ahmed was selected as one of the top 3 MBA students for Air Canada’s leadership program where he went on to become manager of Air Canada’s top product “Rapidair”. Ahmed holds a BA in economics and an MBA from McMaster University. He currently lives in Calgary, Canada.
Nicole New is Social Media Manager at Trainline. Currently focussed on brand marketing, as a social media specialist, she has written advanced level training courses and held roles at the House of Commons and Oui-sncf.com. Nicole is responsible for building brand consideration through editorial content, integrated marketing campaigns and conversation planning against Trainline’s social media mix. Nicole is passionate about using consumer trends to inform strategy, producing high quality content at speed and trying the latest social media formats. @nicolevnew
Martin is the Head of Technology at City Sightseeing, the world’s leading open top bus tour operator, with over 120 locations in 35 countries. Every year more than 14 million passengers experience a city onboard our buses, boats and trains. He is responsible for the development and implementation of the technology strategy across the group, driving the digital transformation through customer focus. Martin is an innovative, data-driven leader, experienced at the interception of technology and business, covering strategy, business transformation, product development and digital marketing.
In 2013 Joyce joined Enterprise Holdings and created the Global Promotions team at the world’s largest car rental company. She manages cross border performance marketing for the group’s Enterprise, Alamo and National brands. During her 25 years of experience in the travel industry she had international sales and marketing roles at companies including Europcar, Avis, Auto Europe and American Airlines.