2017 Speakers

Olivier is in charge of Airbnb in EMEA, responsible for the development of the activity across the region. Olivier joined Airbnb in January 2012 to open the French office. In late 2013, he took over the coordination of all European offices. Olivier has over 10 years of international experience, working on marketing and strategy for a range of companies. Before joining Airbnb, Olivier was Associate Principal at McKinsey in Paris and San Francisco and also worked as Project Manager at Deloitte. He was also involved in the launch of several start-ups in Europe and in the US. Olivier holds a M.Sc. in management from ESSEC and a MBA from Harvard.

Marc oversees Marriott’s editorial content strategy across platforms including digital, social media, TV, film and print for the company's 30 hotel brands. He is a professional storyteller focused on bringing Marriott's large portfolio of hotels to life through creative content utilizing all forms of media and distribution platforms in an effort to encourage travel and change the perception of the company's 19 brands and Rewards program with more than 50 million members.

Rory's speeches provide an alternative perspective on marketing. As the current Executive Creative Director of OgilvyOne London and Vice Chairman of Ogilvy & Mather UK, Sutherland has boundless insight to deliver. He supports the need for companies to alter the perspective of clients, bringing about novel and highly lucrative perspectives on diverse products. Rory's involvement with Ogilvy was bright from the beginning, initially taking on the title of junior copywriter. His entry-level projects focused upon the Microsoft brand, leading him to be one of the first in his field to promote the merger of marketing with Internet technology. His expert knowledge and forward-thinking approaches have continuously inspired his contemporaries, delivered by way of his 'The Wiki Man' column at The Spectator and via his blog with Campaign Brand Republic.

David is responsible for setting the direction for the Lufthansa Group's customer personalization activities. He is involved in solving the simple problems with creativity and the more complex problems by leveraging data-driven insights and analytics, as well as implementation and optimization of multi-channel personalized CX campaigns alongside our great Marketing and eCommerce colleagues.

Oliver is a Senior Manager leading a 50 strong team of e-commerce professionals. He is responsible for the delivery of a multi-billion pound .com revenue target, new developments, user experience, strategy, optimisation, and operational integrity.

Guillaume is the digital program leader and team manager managing the digital strategy for desktop and mobile, e-marketing and e-commerce. Responsibilities include driving the strategy for the global customer experience, new mobile usages, marketplace and online performance analytics and P&L.

Richard is now a senior Director in the technology function at Hotels.com. He has been at the forefront of agile product engineering, leading innovative, customer-focused teams in both the media and travel industries. His experience spans delivering on a global stage, both from a customer and internal team point of view.

Laurent as CIO, has responsibilities including the development of customer focused solutions, business planning and strategic development, project and program management, business analysis, outsourcing, enterprise architecture and infrastructure management.

NH Hotel Group is one of the top 25 hotel chains in the world and one of the main ones in Europe, currently operating close to 400 hotels with almost 60,000 rooms in 30 countries in Europe, America and Africa. Stephan has been focused on creating and maintaining NH Hotel Group´s commercial websites and mobile services globally. As part of an ambitious 5 year strategic plan they are creating the best Hotel Group E-Commerce plattform in the world, incorporating world leading technology partners as well as using multi-variant testing to continuously optimize conversion rate and usability in an integrated multi device architecture. By finding a unique and innovative approach that differentiates the direct booking experience along the path to conversion from that through an OTA, conversion rate has increased to be now 2,5 times higher that industry average.

Luca has a double-head function in the Lufthansa Group being responsible for global E-Commerce at SWISS, including the performance marketing, UX & analytics and the digital platform development (web, mobile, apps) for Lufthansa, Austrian Airlines and SWISS.

Victor is the Global Digital Campaigns Director in Melia Hotels International, 1st hotel company in Spain and 3rd in Europe. He joined the Digital Sales and Marketing department in 2014 and apart of leading the global integrated campaigns, has been responsible for implementing an internal trading desk which gained more than 60% of Display investment from external agencies after one year. He also developed the strategy of performance measurement implementing an Attribution Model and the strategy for improving the collection and activation of data in campaigns thanks to the implementation of a DMP.

Gurmej is a Senior Director of eCommerce & Regional Marketing EMEA for Hilton Worldwide. As a senior marketing and business leader Gurmej has extensive experience leading digital and customer marketing at companies such as Expedia, Ticketmaster and Aviva.

HomeAway, Inc. is a vacation rental marketplace with more than 2,000,000 vacation rentals in 190 countries. It has operated through 50 websites in 23 languages. Elena is the regional director for the UK, Ireland and emerging markets and responsible for driving product innovation for those markets. Previously, she lead the product content team at Expedia to develop and execute on the Global Hotel, Destination and User Generated Content strategy.

Pascal leads the digital team of Airberlin with core responsibilities in online marketing, data intelligence / data science, product management web & mobile, project management, UI/UX and web development.

Alan leads the team responsible for planning and executing Ryanair’s highly successful digital strategy – with a focus on using Agile software methodology to achieve rapid delivery of complex technical projects. With over 20 years’ experience transforming delivery in the Airline, Automotive, Financial and Online Education industries Alan will discuss how Ryanair embraced Agile principles to implement a cutting-edge digital strategy to support it’s Always Getting Better program.

With nearly 20 years of experience in the international cruise and technology industry, Luca has a wealth of experience in boosting productivity and business development through innovation. He joined MSC Cruises in 2012 and has since focused on developing and delivering holistic solutions across all areas of operations. With a vision anchored in innovation and technology, Pronzati is in charge of coordinating MSC Cruises’ investment and optimization efforts so as to enable its digital transformation as well as to foster growth by bringing the latest consumer-centric technologies on board the Company’s 11 new next-generation cruise ships and the current fleet.

Vihang works on TUI's biggest Big-Data based Machine Learning projects and strategy. He has technical leadership in innovation across the group including engaging with relevant startups and architectural governance across the group on key projects.

As the head of the eCommerce and Mobile Product Development Area, I am responsible for managing all eCommerce projects, supporting and optimizing the main KPIs in our most important company brands, Radisson Blu and Park Inn by Radisson (among others) going beyond the obvious while focusing our attention on the core components of our business according to the 4D Strategy: Develop Talent, Delight Guests, Drive Business & Deliver Results. Leading the Carlson Rezidor digital transformation and making the business strategy as a reference in the hospitality industry.

Elliott has worked in digital for nearly 20 years, delivering growth for businesses ranging from startups to the FTSE 100. Whether building new functions and teams or managing budgets in the tens of millions, he is marked out by his detail-orientated approach, with extensive hands-on knowledge and skills. Having worked for a tour operator, a cruise line, an OTA, in hospitality and now in car rental, Elliott has extensive experience in the travel sector, with a detailed understanding of travel products and distribution. Currently, he is responsible for digital marketing at Avis, Budget & Zipcar in EMEA and APAC.

Carlson Rezidor Hotel Group is one of the world’s largest and most dynamic hotel groups and includes 1,400 hotels in operation and under development with more than 220,000 rooms and a footprint spanning 115 countries and territories. Velit is a senior digital marketing strategist, with extensive experience across all media channels.

Norwegian Air Shuttle is a low-cost airline that is the third largest low-cost carrier in Europe, the largest airline in Scandinavia, and the ninth-largest airline in Europe in terms of passenger numbers. Lars is responsible for corporate sales, leisure sales and distribution.

Pernilla is currently Head of Digital at SAS within the Customer Journey & Loyalty Management Team with responsibility for digital product and service development for the entire customer journey. She manages a team of 12 SAS employees and 80 consultants onshore and offshore, including agencies, designers and developers working to build a new digital platform for SAS. She manages UX and visual designers and digital project owners in collaboration with commercial and IT operations and also responsible for innovation and labs.

Andy is the Managing Director of Stackla, the user-generated content (UGC) platform that puts customer stories at the heart of brand marketing. Over 450 of the world’s leading brands, including travel brands, DMOs, airlines and tour operators, use Stackla to make their marketing more authentic and engaging. With over 25 years’ experience and a proven track recording in leadership, marketing and brand strategy, Andy will offer an inside look at how UGC can help travel brands lift engagement, consumer trust and ultimately, drive bookings.

David originally joined HolidayPirates as COO, in November 2014. Prior to HolidayPirates, David spent several years in high-level management roles within the travel industry, most notably while at tour operator FTI Group, where he played an integral role in the creation of the platform fly.de. David became CEO of HolidayPirates Group in July 2016, and leads the overall company strategy, together with Co-founders Igor Simonow and Sebastian Kaatz, focusing on key areas including international expansion.

Travelzoo is one of the leading travel memberships in the world. With over 28 million members, the Travelzoo teams across 11 countries in Europe, North America and APAC negotiate, research and publish thousands of deals from the very best travel and leisure clients every week. Richard is responsible for development and oversight of Travelzoo media, Travelzoo Locals Deals, Entertainment and Fly.com. He also recently presented findings of a global study on AI and Robotics at ITB, ABTA and WTM, so is well placed to be a judge on this tech showdown.

The Bókun tourism sales platform allows you to accept bookings on any website and earn more by reselling and packaging services from others. Hjalti as CEO, drives the strategy and growth of the IT travel company.

Otto currently fuses technology, data and customer-centric marketing to build a global brand as CMO for Hostelworld Group (HWG), the world's leading budget accommodation Online booking platform. He learned his trade at Procter&Gamble leading brands such as head&shoulders, Pantene Pro-V, Olay and SK-II working in markets as diverse as Europe, North America and Latin America. Ottokar has spent the past 7 years in technology-led B2C businesses of all shapes and sizes.

Quantum Metric empowers organizations to maximize their customers' experience and value by simplifying data science exploration through machine learning and Big Data. With built-in strategies to auto-discover shopping carts, funnels, registration, and more, Quantum Metric uses real-time machine intelligence to analyze terabytes of user web interactions, delivering an incredibly clear and insightful view of your business, trends, and customer experience opportunities prioritized by their value to your organization.

Niklas is the Senior Director, Travel Solutions in the Global Client Solutions team and in-house consultant for the Travel industry. His responsibilities include onboarding new Travel clients as well as strategic localization consulting for existing clients. Niklas joined Translations.com after 20 years in the global digital travel industry, having lead ecommerce and localization efforts at some of the leading hospitality brands including Starwood, Accor, NH Hotels and most recently Carlson Rezidor, where he was Senior Director, eCommerce. Since 2015, he has also been Chairman of the HSMAI Digital Marketing Advisory Board. A native from Germany, Niklas has a BA in Languages, and MA in International Relations and speaks 8 languages.

Nick has spent his career delivering cutting edge digital innovation within the sports, retail and leisure industries. This has seen him work with clients such as Wembley Stadium, Glastonbury Festival, The Premier League and more recently The Restaurant Group, TUI, Westfield and Hasbro. In 2015 he became a founding director at Omnifi, a specialist agency that designs clever technology for connected spaces. Their focus is on innovation projects for retail and leisure clients supported by in-house R&D. Nick leads on the development and management of the agency’s Restaurant and Leisure services products, often working directly with CIOs and CMOs at FTSE 100 and FTSE 250 companies. His obsession with how new technologies can support and improve customer experiences and business needs has led to multiple awards and millions of users for the company's services, which include class leading mobile loyalty apps and in-store interactive services.

A UK consultancy helping organisations to become customer-led, by maximising opportunities in technology and finding new sources of customer and business value. Digital Strategy - Our approach is holistic and pragmatic, taking into account current digital maturity, strengths, weaknesses and opportunities, in people, process, technology, organisation and culture. We look at the data, not just the anecdote, to help our clients make informed decisions on where to invest next in the transformation journey. Digital Transformation & Delivery - We develop strategies and roadmaps for change, but we are also practitioners, leading change, helping our clients grow teams and delivery functions based on agile practices that maximise value. Our philosophy is to advise and lead change and transformation in organisation, culture, process and technology, whilst keeping a focus on three aspects of digital - customer value, business benefit, and technology opportunity.

James works at the strategic level with the senior management team leading Digital Acquisition in implementing the vision into PPC, SEO, Social Media, Programmatic Display, Video on Demand, and Affiliates. He has responsibility of managing a multi-million-pound advertisement budget and driving significant cost-efficiencies by strategic planning, implementing and driving the three-year international digital transformation project and planning and designing substantial digital campaigns, which in turn generate website traffic and revenue.

After 10 years working in media agencies across multiple business industries, Ana Dieguez-Hervillard joined Disneyland Paris 4 years ago. As Media Strategy Manager for Europe, she develops media thinking with a deeper consumer mindset, looking after innovative solutions to connect audiences, across 12 markets. Combining travel and entertainment brand DNA with media marketplace challenges, such as transparency or personalization, is what makes Disneyland Paris a unique workplace.

ADARA leverages global proprietary travel data to deliver increased business performance through their innovative platform, and exceptional team. Pete has significant experience working with start-up and International corporate companies with roots in digital marketing, media, data, programmatic and new technologies. An experienced sales and commercial leader defined by increasing top line revenue and enacting advertising, data and marketing solutions that have resulted in significant revenue growth for media companies, start up’s and cutting-edge, forwarding thinking firms with reach into both domestic and global markets.

Bruno is responsible for monitoring digital direct channel sold revenue and KPIs. He also is responsible for aligning motivating and monitoring initiatives that will impact on results including Digital Marketing, CRM, E-Commerce, Ancillary Revenue, Digital Analytics, Digital Innovation, Sales and Pricing-Revenue Management. A major part of his role includes monitoring digital investment cost efficiencies, sales and trends of digital direct channel traffic sources (Paid Search, Organic+Direct, Email Mkt-Rmkt, Display, Metasearchers, Social Media).

YOTEL is in a period of growth with the opening of new hotels in Europe, the U.S. and Asia and Bernice's role based at HQ is to support the launch of new hotels with digital marketing strategies and execution, and develop the website user experience to increase website share of direct revenue and retain customers.

David is responsible for leading Innovation and R&D is an amazing role in an amazing company, Webhelp. He has had the privilege of helping to shape the services and products that we will provide our clients in the future. This provides the opportunity to help leading brands to successfully adapt to the pace of change in technology, data and customer behaviour to create value through incredible customer experiences.

Newly former, Mike was been tasked with leading the global advancement of Four Seasons eCommerce marketing multi-channel strategy through in‐depth analysis and performance management initiatives that drive results, greater revenues and profitability as well as conversion for the company’s global eCommerce sites. He also worked with Distribution Operations, define and develop an effective global, multi-channel strategy across Fourseasons.com, global distribution systems (GDS), online travel agencies (OTA) and central reservations that create measurable revenue performance enhancements. Finally, his responsibilities involved leading development of global SEM, SEO & metasearch strategies that support the multi-channel plan. Manage the performance efforts of global SEM & SEO agency partners to maximize revenues via Fourseasons.com and metaseach efforts.

TripAdvisor, Inc., is an American travel website company providing reviews of travel-related content. It also includes interactive travel forums. He is responsible for creating National and International deals with the sales team, fully leveraging TripAdvisor’s websites and international user base, and developing strategies for trading that delivers against the company growth targets.

Marianna currently heads up the Product Department at Secret Escapes. Her love of understanding (and manipulating) consumer behaviour and data driven decisions all began in her studies in Economics at Columbia University and Cambridge. These studies were the launch pad into her multi-faceted ecommerce background with roles in trading, marketing and strategy at brands like Debenhams, Fenn Wright Manson, and DKNY. This naturally led her to product roles in start ups like Seatwave (now sold to Ticketmaster) to optimise launching new products and improving old ones to achieve high returns. At Secret Escapes, her focus has very much been on ideas that expand supply to members, growing the member base and personalising each member's experience for finding and inspiring their next escape.

Thomas is co-owner of 3spin, Germany's fastest growing (BVDW) and one of the top 20 digital agencies (PAGE), focusing on innovative products used by brands such as Mercedes-Benz, Lufthansa and LEGO. Before 3spin Thomas worked for New Zealand's Shift (acquired by Omnicom) and lead the digital department of Schaller & Partner. Thomas teaches technology and design at Darmstadt University of Applied Sciences.

Alessandra is Chief Commercial Officer - Media & Partnerships at lastminute.com group. Heading up the group’s media business, The Travel People, she oversees advertising and partnerships revenues for the group. With over a decade in digital marketing, Alessandra has previously held roles at eBay, Vodafone and Yahoo, with a focus on digital monetisation, mobile and data-driven product development.

Hugh leads the commercial team, spanning EMEA, the Americas and Asia Pacific, responsible for forging strategic relationships with partners across the travel industry and beyond. Under his guidance over 400 partners are now powered by Skyscanner for Business through the White Label and API products. Additionally, Hugh has taken to market a range of unique analytical tools which provide partners with a unique insight into travel demand and trends. Hugh has previously spoken at ITB Asia and World Routes 2015.

Bob is the CEO of Fusion, a unique marketing and technology pioneer serving customers in 42 countries. He has extensive experience in sales and marketing while leveraging his background in finance, psychology and statistics to create solutions that meet the demanding requirements of partners and customers. Prior to joining AGA Interactive Company, Bob served for five years as Vice President and head of marketing for specialty insurer, Markel Corporation. He was also President of Affinion Loyalty Group for five years where he developed innovative loyalty solutions for travel and financial industry clients. Bob served as Senior Vice President of new product development for the Connecticut-based firm, Affinion – a direct marketing firm specializing in co-branded programs for financial institutions. He has also held sales and marketing positions with major banks and financial institutions.

Intent Media, Inc. has two company’s brands; Intent Media and Voyat - both help travel ecommerce sites maximize revenue-per-visitor. Using predictive analytics to predict user actions, Intent Media provides custom user experiences based on exactly where a user is in their shopping journey. Prior to co-founding Intent, Richard was SVP, Strategy and Distribution at Travelocity where he led the Travelocity Partner Network, which grew to over $2B in sales during his tenure. Richard was a co-founder of Site59.com, an innovator in online travel technology and merchandising, serving as CFO until the company’s acquisition by Travelocity. Earlier in his career, Richard worked at the Boston Consulting Group. He graduated from Harvard and INSEAD, and lives in New York City. In addition to his entrepreneurial life, he's become a pretty good sculptor and once lived in a Buddhist monastery.

Jon has 20 years’ experience in leading, driving and scaling marketing and sales performance strategies across international businesses and multiple verticals. In his day job, Jon is the UK Commercial Director for leading technology company Criteo - a truly global business that has matured into being one of the key players in the digital advertising sphere. Before joining Criteo, Jon was part of the management board at Tradedoubler, a leading European performance marketing network, where he led international sales and delivery teams in 10 markets.

Instart Logic is the world’s first endpoint-aware application delivery solution that makes websites and applications fast, secure, and easy to operate. Instart Logic’s platform combines machine learning, virtualisation, and open APIs with a content delivery network (CDN) for global delivery. Using Instart Logic, organisations like Kate Spade, Office Depot, and Washington Post can provide ultra-fast, visually immersive and secure experiences on any device to maximise revenue, deliver superior customer experiences, and gain competitive advantage. Instart Logic is funded by Andreessen Horowitz, Greylock, Kleiner Perkins, Stanford, Telstra, and several other notable Silicon Valley investors.

Matthieu is Sojern’s Commercial Director, responsible for accelerating the growth of Sojern’s business opportunities in Europe. As one of the founding members of Sojern’s London office, his entrepreneurial spirit was instrumental in growing and expanding Sojern’s business activities in EMEA and beyond. In his previous role as Head of Global Car and Strategic Accounts, Matthieu developed a strong understanding of Sojern’s business activities in EMEA, North America and APAC.

Sojern is travel's leading performance marketing engine. With 350 million traveler profiles and a powerful platform, Sojern helps you put more heads in beds, travelers in seats, and tourists in towns. Currently one of the fastest growing travel tech companies, Sojern works with top travel brands and independent hotels in North America, Latin America, Europe, Middle East, Africa and Asia-Pacific.

Virginia is the founder of Ginicanbreathe Consulting, a disruptive media firm that helps businesses build influence and online awareness. A “third culture kid” who went to over a dozen different schools and managed over a billion dollars at Apple and Oracle without a degree, Virginia decided to start from scratch and build an online following. She has been named the #1 female snapchat influencer in the world and the hired gun behind organizations like the BBC, NASDAQ, and others.

Qubit’s technology prioritizes the biggest opportunities for revenue generation so you can deliver personalization that makes an impact. Will is a Product Manager at Qubit. After plying his trade in the data science team for a number of years he has been moved to a role where he can do less damage to the platform.

Co-founder & CEO at Biz Airlines, Bruno Santiago carries excess baggage of 19 years in digital innovation for travel and fintech industries, having worked for top global agencies, as well as building and exiting his own venture within the marketing industry. His 7 years of developing user experience strategies for travel companies lead him to start Biz Airlines in 2015.

Relay42 provides an advanced tag and data management software platform which enables online marketers to collect and manage valuable data fast, efficiently and across channels. Our solution is known for its flexibility and reliability, allowing marketers to focus on their core activities and gain a competitive edge in their online marketing efforts.

Dave joined in 2013, and became Director of Global R&D in 2015. He is passionate about shaping the services and products that we will provide to our clients in the future. His main objective is helping leading brands to successfully adapt to the pace of change in technology, data and customer behaviour, to create value through incredible customer experiences.

Kevin works within the digital marketing team and is responsible for digital marketing analytics and attribution, enabling more relevance and personalisation through our data-management platform towards all our online channels and cross-channel optimisation of the marketing spend.

Chris has been with Fusion Company for over 5 years and manages Fusion’s Analysis and Reporting Group. He is an industry leader in transforming “big data” into dynamic, actionable analysis to drive data-based decision making. His insights have consistently driven improvement in ancillary revenue growth in the travel industry through Optimization.

Webhelp is a customer experience and business process outsourcer. Sebastien leads the development of innovative digital customer experiences (Global Innovation Team), co-pilots a strategic initiative to create a new business line on Artificial Intelligence and ChatBots and manages cross functional projects - incl. Data, Product, Development, UX and Marketing.

Katharina is a business psychologist specialising in identifying the emotional, non-conscious, motivational and cultural drivers of individual and group behaviour and communication in organisations and market environments. She has extensive experience in the healthcare and consumer sector including having designed and managed various research projects dealing with patients’, physicians’, and consumers’ decision-making. . Katharina has conducted research for multiple companies in cardiovasculardisease, diabetes, respiratory, Oncology, and various commercial brands and consulted companies on people’s conscious vs non-conscious behaviour.

From imagination to implementation: PA is a pragmatic innovation firm bringing together the best brains and technology. We help organisations, of all industry sectors, to plan, prototype and launch new products and solutions to unlock new revenue streams and improve internal efficiencies. PA collaborates with its clients to implement digital, IoT, data and physical initiatives across the entire supply chain. From manufacturing reinvention to the real-time connected consumer experience, PA builds and delivers success by achieving exceptional and tangible results for businesses, communities and individuals worldwide.

By definition, the co-founder of British AI bot company velmai Ltd is a "business tourist" constantly flying around Europe & beyond. Australian-German Dr. phil. Tania Peitzker understands the needs of the 21st century traveller and how they like to organise their trips for work & leisure. For this reason, the Kent-based technologist and her Devonian team are creating new velmai AI bots for airlines and hotels with several prototypes in the works. At the Digital Travel Summit, Dr Peitzker will present the prototype plans for a hologram AI bot that is being designed to service visitors to a highly attractive destination: assist them book flights, transport, hotels and restaurants and specifically tickets to a major event. When the tourists arrive at the festival destination, they will be met by the 2D online chatbot in 3D form as a speaking hologram who will advise them on the event programme and what to see and do during their stay. This is a world premiere of a Proof of Concept that velmai is working on with Technology Partners in Poland, Spain and France.

Rocket Fuel is a Predictive Marketing Platform harnessing the power of Artificial Intelligence to deliver more efficient and meaningful marketing outcomes for brands and agencies. Travel organisations, portals, and affiliates are sitting on a trove of information that can be used to centralise consumer intent, promote sales, and enhance consumer experiences. This trend toward dynamic intelligence and automation is made possible by building and leveraging artificial intelligence at scale.

Erinn joined the Uber for Business team earlier this year from Salesforce, where she was most recently Regional Vice President for the Salesforce Marketing Cloud, managing a team that sold multi-channel marketing software into clients such as GlaxoSmithKline, Philips, Unilever and Reckitt-Benckiser. Erinn joined Salesforce via their acquisition of Buddy Media in 2012, having opened up Buddy Media’s EMEA office in London in late 2010. She ran both the strategic accounts and agency relationships teams at Buddy Media in New York prior to relocating to Europe, working with the likes of WPP, Omnicom, Publics and Sapient to bring scalable social media marketing solutions to shared global clients.

Satyan leads the Hotel Ads Business at Google's UK Team, where he is responsible for building and maintaining key partner relationships within the accommodation sector and advises on best practices with Hotel Ads. Satyan joined Google in 2005 having already worked in Online Media for seven years, bringing a wealth of established digital experience.

Fergus is responsible for all digital strategy and services (web, mobile, social), IT innovation, and all back end and guest-facing technology including support of current hotels and strategic direction for IT in the cabins and shared spaces in our newer hotels. He is a serial digital entrepreneur and technology transformation agent and led award-winning IT, eCommerce and innovation initiatives in Virgin Atlantic and British Airways. He has set-up and managed high-performing teams covering in-flight entertainment, telecoms, web, mobile, live chat, innovation, agile IT development, analytics and social media.