Digital Travel Europe 2025

19 - 20 November 2025

The Hurlingham Club

Alexandra Heimann

Head of Direct Marketing TUI

Day 1 | 19th November

3:35 PM Case Study: How to use CRM personalisation to drive results from manual and automated campaigns along the customer journey

  • How can CRM platforms blend manual and automated personalisation to tailor messaging across booking, pre-trip, and post-trip stages? 
  • What frameworks help teams orchestrate targeted campaigns across email, app, and push channels while maintaining a consistent customer view? 
  • How can CRM insights be operationalised by cross-functional teams to optimise campaign timing, segment targeting, and lifecycle engagement? 


Check out the incredible speaker line-up to see who will be joining Alexandra.

Download The Latest Agenda