Digital Travel Europe 2024
November 21 - 22, 2024
Hilton London Syon Park
Imre Kocsis
Digital Services Manager Budapest AirportDay 2 | 22nd November
9:20 AM Tech Talk Panel Interactive: How can the travel industry make Generative AI an impactful tool for improving efficiencies, delighting customers and driving cost-effective growth?
- What measurable impacts are generative AI have on marketing and digital customer experience now, and how can we better stimulate growth in the next 12 months?
- How can you overcome both internal and customer concerns about the loss of the human touch to enable further cost reductions and profitability?
- How can the travel industry attract AI-specialized personnel to maximize the growth potential of LLMs?
- How can travel businesses best communicate their business-specific needs to Generative AI developers so you gain the most ROI as quickly as possible?
2:05 PM Case Study: Be rude to be useful: How Budapest Airport transformed their web platforms to provide the right experience at the right time to engage customers and promote growth
- How has Budapest Airport created a more engaging, personalised real-time passenger experience that translates to repeat business?
- How can travel and transport businesses create a less siloed ecosystem for marketing and digital experience that allows for greater personalisation?
- How did Budapest Airport integrate WhatsApp and messenger for greater real-time communication?
Check out the incredible speaker line-up to see who will be joining Imre.
Download The Latest Agenda