Digital Travel Europe 2025

19 - 20 November 2025

The Hurlingham Club

Marjolaine Bavoux

Chief of Staff Altaï Group

Day 1 | 19th November

12:05 PM Roundtable 8: How to introduce the new role of martech: bridging marketing, data & tech for customer growth

  • Use Martech to instantly respond to booking signals and loyalty behaviour with personalised offers  
  • Create cross-functional pods that align marketing data  
  • Harmonise identify, consent and personalisation across CRM, CDP and DMP systems  


Day 2 | 20th November

12:05 PM Panel Discussion Interactive: How can you source and scale user-generated content (UGC) to fuel authentic travel marketing that builds trusts and boosts engagement?

  • What strategies encourage content sharing via social media, review platforms, hashtags and post-trip surveys with incentives and permissions? 
  • How can you ethically maintain brand standards while staying true to customer voice? 
  • What are best practices for repurposing UGC across websites, emails, ads and social feeds to build continuity and trust? 


Check out the incredible speaker line-up to see who will be joining Marjolaine.

Download The Latest Agenda