Digital Travel Europe 2025
19 - 20 November 2025
The Hurlingham Club
Marjolaine Bavoux
Chief of Staff Altaï GroupDay 1 | 19th November
12:05 PM Roundtable 8: How to introduce the new role of martech: bridging marketing, data & tech for customer growth
- Use Martech to instantly respond to booking signals and loyalty behaviour with personalised offers
- Create cross-functional pods that align marketing data
- Harmonise identify, consent and personalisation across CRM, CDP and DMP systems
Day 2 | 20th November
12:05 PM Panel Discussion Interactive: How can you source and scale user-generated content (UGC) to fuel authentic travel marketing that builds trusts and boosts engagement?
- What strategies encourage content sharing via social media, review platforms, hashtags and post-trip surveys with incentives and permissions?
- How can you ethically maintain brand standards while staying true to customer voice?
- What are best practices for repurposing UGC across websites, emails, ads and social feeds to build continuity and trust?
Check out the incredible speaker line-up to see who will be joining Marjolaine.
Download The Latest Agenda