Digital Travel Europe 2025

19 - 20 November 2025

The Hurlingham Club

Marjolaine Bavoux

Marjolaine Bavoux

Chief of Staff Altaï Group
Marjolaine Bavoux
Marjolaine is an experienced brand and communications professional with nearly a decade of international experience in France, Germany, and Spain. She currently serves as the Chief of Staff at Altai Group, where she leads strategic planning, organizational projects, and internal communications at the executive level. Before, she was the Head of Marketing and Communications at Altai Travel (a brand of the Altaï Group) and held senior communications positions at Seven Senders and HolidayPirates in Berlin. She also worked in PR and as an account manager in Paris and Madrid. Fluent in French, English, and Spanish, she also has a background of collaborating with multicultural teams and managing projects in fast-paced, international environments, which brings a cross-cultural perspective, along with strategic insight and operational experience, to her role as a panel moderator.

Day 1 | 19th November

12:15 PM Roundtable 8: How to introduce the new role of martech to bridge marketing, data & tech teams and drive customer growth

  • Use Martech to instantly respond to booking signals and loyalty behaviour with personalised offers  
  • Create cross-functional pods that align marketing data  
  • Harmonise identify, consent and personalisation across CRM, CDP and DMP systems  

Day 2 | 20th November

12:25 PM Fireside Chat Interactive: How can you source and scale user-generated content (UGC) to fuel authentic travel marketing that builds trusts and boosts engagement?

  • What strategies encourage content sharing via social media, review platforms, hashtags and post-trip surveys with incentives and permissions? 
  • How can you ethically maintain brand standards while staying true to customer voice? 
  • What are best practices for repurposing UGC across websites, emails, ads and social feeds to build continuity and trust? 

Check out the incredible speaker line-up to see who will be joining Marjolaine.

Download The Latest Agenda