Day 1 | 19th November
- Use Martech to instantly respond to booking signals and loyalty behaviour with personalised offers
- Create cross-functional pods that align marketing data
- Harmonise identify, consent and personalisation across CRM, CDP and DMP systems
Day 2 | 20th November
- What strategies encourage content sharing via social media, review platforms, hashtags and post-trip surveys with incentives and permissions?
- How can you ethically maintain brand standards while staying true to customer voice?
- What are best practices for repurposing UGC across websites, emails, ads and social feeds to build continuity and trust?
Check out the incredible speaker line-up to see who will be joining Marjolaine.
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