Stefano Pinzani

Director, Commercial Planning & Marketing, South Europe Costa Cruises

Stefano is part of Italy’s biggest tour operator and part of the Carnival Corporation Group, listed on the London and New York stock exchanges and world leader in the Cruise sector with a fleet of 103 ships.

Stefano joined Costa after 20 years in Digital and Integrated Marketing, working for Creative Agencies, eCommerce Service Providers and on the Client side. His experience in multiple industries and blue chip brands, from Ferrari to Nutella, gave him the opportunity to develop a sharp vision on what Customer Centric Business means. Over the last 3 years Stefano has led Digital Transformation and Customer Experience redesign programs, believing that Strategy should be data driven while execution must be cross-functional and Omni-Channel.

Day 2 | 22nd November

9:20 AM Tech Talk Panel Interactive: How can the travel industry make Generative AI an impactful tool for improving efficiencies, delighting customers and driving cost-effective growth?

What measurable impacts are generative AI have on marketing and digital customer experience now, and how can we better stimulate growth in the next 12 months?
How can you overcome both internal and customer concerns about the loss of the human touch to enable further cost reductions and profitability?
How can the travel industry attract AI-specialized personnel to maximize the growth potential of LLMs?
How can travel businesses best communicate their business-specific needs to Generative AI developers so you gain the most ROI as quickly as possible?

1:25 PM Case Study: How to use segmentation and increase your speed-to-market to build a strong foundation for long-lasting loyalty and long-term, consistent growth

How to improve customer segmentation and clustering?
How can you personalise communications and content for loyalty members to lift campaign performances?
How should you approach segmentation and personalization across markets?

Check out the incredible speaker line-up to see who will be joining Stefano.

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