Digital Travel Europe 2025

19 - 20 November 2025

The Hurlingham Club

Bettina Neubauer

Senior Manager CRM Retention/Loyalty TUI

Day 2 | 20th November

11:25 AM Case Study: How to increase engagement by launching a TUI holidaytester campaign

  • Create a story that creates awareness 
  • Advertise the story not only on social media as anyone would expect it 
  • Does CRM bring most traffic? 
  • Which KPIs did we measure and what were the results? 


Check out the incredible speaker line-up to see who will be joining Bettina.

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