Lauren Voges is a seasoned content marketing leader with a background in brand strategy, communications, and B2B marketing. With a passion for storytelling and educational, digital content, she has successfully driven marketing initiatives that have reached millions worldwide. As the Manager of the Partner & Industry Content Marketing team at Booking.com, she leads a team of content strategists and specialists in developing and distributing content for Booking.com’s B2B audiences. Over the course of her three years at Booking.com, she has spearheaded a number of education initiatives, including the A More Sustainable Approach to Tourism course series developed in collaboration with UN Tourism. Prior to joining Booking.com, Lauren developed global brand campaigns, managed PR efforts, and led B2B and B2C content marketing for travel scale-up Tiqets. Her experience extends to communications roles at the International Council for Commercial Arbitration and the International Criminal Tribunal for the former Yugoslavia. She has also held copywriting positions at Condé Nast and Zando.