Blanca López de Uralde is Digital Marketing Director at Grupo Julià, one of Spain’s leading business groups specialising in global tourism and sustainable mobility services. With a presence in more than 20 cities, it has more than 12 million customers internationally. With over 15 years of experience at leading travel brands such as Tripadvisor Experiences, Viator, and Julià Travel, Blanca specializes in e-commerce, performance marketing, and digital strategy. Fluent in four languages, she is committed to leveraging digital innovation to create seamless and impactful travel experiences.