Digital Travel Europe 2025
19 - 20 November 2025
The Hurlingham Club
Matt Nicklow
Global Head of Digital Tourism FijiDay 1 | 19th November
10:10 AM Fireside Chat: How can you adapt your SEO strategy to increase visibility and remain competitive as Google AI overview redefines search?
- How to move on from traditional SEO goals to becoming a trusted source for Google’s AI
- How has Google’s AI metrics like click through rates (CTR) impact strategies for monitoring AI block performance?
- How can focussing on unique experiences help you remain competitive?
- How can you design content that goes beyond transactional information and is optimised for conversational queries to offer valuable insights to customers?
2:45 PM Panel: How can you use personalisation and storytelling to inspire experience-driven traveller browsers and capture more bookings?
- How to understand the ‘experience-first’ traveller to deliver hyper-personalised, experience-led journeys that drive bookings
- How to use 1st and 3rd party data to build relevant, permissioned profiles without being intrusive
- How can teams operationalise tailored experiences across channels from planning to post-trip without over-relying on manual resources?
Day 2 | 20th November
Check out the incredible speaker line-up to see who will be joining Matt.
Download The Latest Agenda