Stefano Ceccarello is a senior digital leader with deep expertise in B2B travel technology. He specializes in automating and optimizing the customer and employee experiences through data-driven journey orchestration. Stefano has led global teams in digital experience and marketing operations, including a Client 360 unit focused on lifecycle and process automation. At W2M Group, he oversees digital transformation and customer experience strategies, managing platforms like CDP, CRM, and cross-channel marketing. His mission is to build scalable, phygital business models that deliver seamless omnichannel experiences and connect frontline teams.