Digital Travel Europe 2025

19 - 20 November 2025

The Hurlingham Club

Sinead Finn

Sinead Finn

Founder Affinnity

Day 1 | 19th November

11:20 AM Fireside Chat: How to align AI strategy with business goals and transform your people, processes and tech stack to drive ROI

  • How are companies building agile, cross-functional teams and driving culture change to support continuous innovation? 
  • What operational changes are needed to break silos, accelerate delivery and foster better collaboration across departments? 
  • What processes can help you identify high impact use cases where AI can deliver the most significant value? 
  • How can you integrate the right the tech stack and data platforms to enable AI-powered transformation? 
  • How can cross-functional teams, processes and platforms be aligned to ensure AI initiatives deliver strategic and financial impact? 

5:20 PM Oxford Style Debate: Agentic AI will disrupt and redefine the travel industry as we know it — within next 2 years. True or False?

✅ FOR 

Agentic AI is already outperforming humans in speed, scalability, and personalisation—handling tasks like booking, customer support, and pricing with minimal friction, making human-led processes increasingly obsolete. 

 

❌ AGAINST 

Human judgment, empathy, and trust remain irreplaceable in complex or sensitive travel scenarios, and the industry's dependence on human connection, regulation, and oversight will prevent full AI takeover in the near term. 

Check out the incredible speaker line-up to see who will be joining Sinead.

Download The Latest Agenda