Katarzyna Zolnowska

Data & Analytics Unit Manager LOT Polish Airlines

Katarzyna Żołnowska leads Commercial Data & Analytics at LOT Polish Airlines. With over 18 years of experience in web analytics and CRM, she has a proven track record in implementing and developing marketing automation and data-driven solutions that connect technology with business impact. Currently, her focus is on driving a customer-centric transformation across LOT’s digital ecosystem.

Day 2 | 20th November

11:50 AM Case Study: How to connect technology, data and culture and build customer-centric platform to better serve every traveler.

How to break data silos and build a single, consistent view of the customer
How to turn passive insights into real-time personalisation
How to navigate the future of cookie less targeting and zero-party data in travel

Check out the incredible speaker line-up to see who will be joining Katarzyna.

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