Digital Travel Europe 2025

19 - 20 November 2025

The Hurlingham Club

Katarzyna Zolnowska

Data & Analytics Unit Manager LOT Polish Airlines 

Day 2 | 20th November

11:45 AM Case Study: How to unify data to fuel smart travel decisions for better data infrastructure, identity resolution and analytics platforms

  • How to connect booking CRM, web, and third-party data to gain a 360 view of the travel  
  • How to turn passive insights into real-time personalisation, upsell triggers and loyalty growth  
  • How to navigate the future of cookie less targeting and zero-party data in travel  


Check out the incredible speaker line-up to see who will be joining Katarzyna.

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