Justin Reid

Senior Director of Media, Destinations, Growth Tripadvisor

Justin Reid has been at the forefront of Tripadvisor’s destination marketing and travel media solutions for over 10 years now. Prior to that he was the digital director at VisitBritain during the early adoption of digital marketing and in the run up to the 2012 Olympic Games. Travel is his passion and in his mind there is no more worthwhile job than trying to ensure people have the best holiday possible each and every year. Tripadvisor is the world’s largest travel platform and just recently celebrated over 1 billion reviews on the platform

Day 1 | 19th November

10:10 AM Fireside Chat: How can you adapt your SEO strategy to increase visibility and remain competitive as Google AI overviews redefine search?

How to move on from traditional SEO goals to becoming a trusted source for Google’s AI
How has Google’s AI metrics like click through rates (CTR) impact strategies for monitoring AI block performance?
How can focussing on unique experiences help you remain competitive?
How can you design content that goes beyond transactional information and is optimised for conversational queries to offer valuable insights to customers?

1:55 PM Chair’s opening remarks

Check out the incredible speaker line-up to see who will be joining Justin.

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