Justin Reid

• How can large travel businesses maintain a balance between 1st and 3rd party data to drive customer acquisition and maximise revenues?
• How can you work with advertising partners to maximise your ad performance?
• How can you create a more holistic digital customer journey from end-to-end that invites customers to complete their booking journey?

• How can you determine your optimal social media marketing mix so you can reach the right customers with the right content and see them convert into bookings? 
• How can you deploy voice of customer to find the keywords and content that will capture attentions and drive traffic to your booking platforms? 
• How can you deliver authentic, proactive, and reactive engagement with customers that will translate into real business? 

Following the fireside chat, you will get the chance to share experiences at your tables in an interactive discussion.

• How can you use unique data about your customers to create product offerings that overcome unique objections to booking trips? 
• How can you collaborate with partners to gather and harness insights that indicate gaps in the market and gaps in your offerings? 
• How can you effectively market to these unique customers and drive them to book?