Digital Travel Europe 2025
19 - 20 November 2025
The Hurlingham Club
Steven Lynch
Head of Digital Marketing Parkdean ResortsDay 1 | 19th November
10:10 AM Fireside Chat: How can you adapt your SEO strategy to increase visibility and remain competitive as Google AI overview redefines search?
- How to move on from traditional SEO goals to becoming a trusted source for Google’s AI
- How has Google’s AI metrics like click through rates (CTR) impact strategies for monitoring AI block performance?
- How can focussing on unique experiences help you remain competitive?
- How can you design content that goes beyond transactional information and is optimised for conversational queries to offer valuable insights to customers?
Check out the incredible speaker line-up to see who will be joining Steven.
Download The Latest Agenda