Digital Travel Europe 2025

19 - 20 November 2025

The Hurlingham Club

Sean Rooney

Senior Influencer and Digital Marketing Manager Holiday Pirates

Day 2 | 20th November

12:05 PM Panel Discussion Interactive: How can you source and scale user-generated content (UGC) to fuel authentic travel marketing that builds trusts and boosts engagement?

  • What strategies encourage content sharing via social media, review platforms, hashtags and post-trip surveys with incentives and permissions? 
  • How can you ethically maintain brand standards while staying true to customer voice? 
  • What are best practices for repurposing UGC across websites, emails, ads and social feeds to build continuity and trust? 


Check out the incredible speaker line-up to see who will be joining Sean.

Download The Latest Agenda