Day 1 | 19th November
- Iceland's car rental industry as a hyper-competitive SEO niche
- Which types of content and keywords are most impacted by AI
- Our evolving strategy: intent-first SEO, natural language content, and EEAT
- Preparing for AI-driven search and chat-based discovery
- Multilingual SEO learnings across Chinese and European markets
- How we're repositioning content across Hertz, Firefly, Dollar, and Thrifty Iceland
Check out the incredible speaker line-up to see who will be joining Tan (Yuet Tan).
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