Digital Travel Europe 2025

19 - 20 November 2025

The Hurlingham Club

Tan (Yuet Tan) Lau

Head of Digital Marketing Hertz

A dynamic, data-driven, and results-oriented professional, leading the comprehensive digital strategy and execution for Hertz Iceland and its portfolio brands: Dollar, Thrifty, and Firefly. Focuses on engaging international travelers visiting Iceland, driving strategic growth, and optimizing digital performance across all channels. Involved in significant marketing projects, this position consistently maximizes ROI, enhances the customer experience, and leverages advanced data analytics for substantial business impact in the global travel sector.

Day 1 | 19th November

2:00 PM Keynote Presentation: With Adaptation: Hertz’s SEO Journey in the Age of AI

  • Iceland's car rental industry as a hyper-competitive SEO niche 
  • Which types of content and keywords are most impacted by AI 
  • Our evolving strategy: intent-first SEO, natural language content, and EEAT 
  • Preparing for AI-driven search and chat-based discovery 
  • Multilingual SEO learnings across Chinese and European markets 
  • How we're repositioning content across Hertz, Firefly, Dollar, and Thrifty Iceland 


Check out the incredible speaker line-up to see who will be joining Tan (Yuet Tan).

Download The Latest Agenda