A dynamic, data-driven, and results-oriented professional, leading the comprehensive digital strategy and execution for Hertz Iceland and its portfolio brands: Dollar, Thrifty, and Firefly. Focuses on engaging international travelers visiting Iceland, driving strategic growth, and optimizing digital performance across all channels. Involved in significant marketing projects, this position consistently maximizes ROI, enhances the customer experience, and leverages advanced data analytics for substantial business impact in the global travel sector.