Tan Lau

Day 1 | 19th November

Understand how AI impacts travel SEO and identify which types of keywords and content are most vulnerable
Adapt your content strategy and intent-driven content directly positions your brand to appear in AI results
Learn how to optimise chat-based queries that mirror how travellers ask to tap into conversational search
Implement practical steps to boost your site’s experience, expertise, authoritativeness and trustworthiness (EEAT) to futureproof your SEO
Discover how to win at search considering Google’s redefinition of SEO in 2025

Check out the incredible speaker line-up to see who will be joining Tan.