Day 1 | 19th November
- How can intent-first SEO and natural language content improve performance in AI-dominated search results?
- How do you stay competitive in a saturated SEO niche like Iceland’s car rental industry—especially as AI reshapes how people search and book?
- What types of content and keywords are most vulnerable or most valuable in the era of generative AI and SGE (Search Generative Experience)?
- How can multilingual SEO strategies in European and Chinese markets uncover new growth opportunities at scale?
- How are we repositioning content across Hertz, Firefly, Dollar, and Thrifty to meet evolving customer expectations and AI-powered search experiences?
- What steps can you take now to prepare for chat-based discovery and AI-first content ecosystems?
Check out the incredible speaker line-up to see who will be joining Tan (Yuet Tan).
Download The Latest Agenda