Tan (Yuet Tan) Lau

Head of Digital Marketing Hertz

A dynamic, data-driven, and results-oriented professional, leading the comprehensive digital strategy and execution for Hertz Iceland and its portfolio brands: Dollar, Thrifty, and Firefly. Focuses on engaging international travelers visiting Iceland, driving strategic growth, and optimizing digital performance across all channels. Involved in significant marketing projects, this position consistently maximizes ROI, enhances the customer experience, and leverages advanced data analytics for substantial business impact in the global travel sector.

Day 1 | 19th November

2:15 PM Keynote Presentation: How we are using AI to transform our SEO strategy and drive growth in hyper-competitive markets

How can intent-first SEO and natural language content improve performance in AI-dominated search results?
How do you stay competitive in a saturated SEO niche like Iceland’s car rental industry—especially as AI reshapes how people search and book?
What types of content and keywords are most vulnerable or most valuable in the era of generative AI and SGE (Search Generative Experience)?
How can multilingual SEO strategies in European and Chinese markets uncover new growth opportunities at scale?
How are we repositioning content across Hertz, Firefly, Dollar, and Thrifty to meet evolving customer expectations and AI-powered search experiences?
What steps can you take now to prepare for chat-based discovery and AI-first content ecosystems?

Check out the incredible speaker line-up to see who will be joining Tan (Yuet Tan).

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