Christiaan van der Waal

General Manager Data Activation Supermetrics

Christiaan van der Waal was appointed CEO at Relay42, a Supermetrics Company in January 2025. Since joining forces with Supermetrics in June 2025, he is now responsible for the integration of Relay42 and Supermetrics as General Manager for Data Activation. Christiaan brings over 20 years of experience in the tech & digital marketing industries, with a proven track record of leadership on both the agency and client sides. Before joining Relay42, van der Waal led the digital team at FedEx, where he most recently served as Vice President of Digital.

Day 2 | 20th November

12:25 PM Panel Discussion Interactive: How can you use customer data platforms to optimise personalisation and enable smarter decision-making?

What makes a CDP unique given aspects like real-time ingestion, profile unification, segmentation and activation across channels
How does CDPs fuel machine learning models with data to deliver hyper-personalised offers, content and recommendations?
How do travel brands use CDPs to coordinate messaging across email, mobile, web and media based on customer views?

Check out the incredible speaker line-up to see who will be joining Christiaan.

Download The Latest Agenda