Digital Travel Europe 2025

19 - 20 November 2025

The Hurlingham Club

Kirsten Stirling

Senior Director, Product Management Skyscanner

Kirsten has been with Skyscanner for eight years and currently leads Skyscanner’s Media Business, including Advertising and the Explore product, helping to inspire travellers around the world. She has worked in product management within the advertising industry for over a decade, with previous experience including driving Dynamic Advertising at Amazon. Kirsten has built her career on delivering innovative, market-leading products that drive business growth through the focus on the traveller. As an avid traveller herself, Kirsten is always seeking to explore new places, that fulfil her sense of adventure.

Day 1 | 19th November

9:15 AM Keynote Panel: What are the most effective ways to operationalise AI in travel to drive efficiencies, improve the overall travel experience and win more bookings?

  • How can you implement AI-powered chatbots and content personalisation on websites to improve direct bookings and guest engagement? 
  • What are the best ways to optimise operations using AI-driven search, SEO and booking automation while manging risks around data security, cost structure and system integration? 
  • How can you enable AI-supported CRM and loyalty initiations to boost customer retention, lifetime value and post-booking engagement?  

Check out the incredible speaker line-up to see who will be joining Kirsten.

Download The Latest Agenda