Digital Travel Europe 2025
19 - 20 November 2025
The Hurlingham Club
Grant Baillie
Head of CRM Secret EscapesDay 1 | 19th November
12:15 PM Roundtable 2: How machine learning can help you accurately predict and respond to travel demand and optimise pricing strategies
- Build reliable demand forecasts using historical, real-time and external data sources.
- Adapt pricing, inventory and staffing based on predictive insights to stay agile in volatile markets
- Optimise resource allocation (eg. room availability, market spend etc) by aligning operations with machine learning-driven demand predictions.
3:35 PM Case study: How to consolidate data models and use CRM profilers to gain real-time data insights, drive engagement and maximise revenue
- How does consolidating data models create a more intelligent and scalable AI platform?
- How can CRM profilers help design personalised travel packages tailored to customer intent and segment value?
- What is the impact of AI-led CRM on lifetime value, upsell, and cross-sell performance?
Check out the incredible speaker line-up to see who will be joining Grant.
Download The Latest Agenda