Digital Travel Europe 2025

19 - 20 November 2025

The Hurlingham Club

Grant Baillie

Head of CRM Secret Escapes

Day 1 | 19th November

12:05 PM Roundtable 2: How machine learning can help you accurately predict and respond to travel demand and optimise pricing strategies

  • Build reliable demand forecasts using historical, real-time and external data sources. 
  • Adapt pricing, inventory and staffing based on predictive insights to stay agile in volatile markets 
  • Optimise resource allocation (eg. room availability, market spend etc) by aligning operations with machine learning-driven demand predictions.  


3:10 PM Case study: How to merge models to maximise revenue and use CRM profilers and real-time data to drive engagement and loyalty

  • How does consolidating data models create a more intelligent and scalable AI platform? 
  • How can CRM profilers help design personalised travel packages tailored to customer intent and segment value? 
  • What is the impact of AI-led CRM on lifetime value, upsell, and cross-sell performance? 


Check out the incredible speaker line-up to see who will be joining Grant.

Download The Latest Agenda