Digital Travel Europe 2025

19 - 20 November 2025

The Hurlingham Club

Chris Bowling

Head of Digital & Consumer Marketing Best Western Hotels

Day 2 | 20th November

1:50 PM Case Study: Case Study: How Best Western rebranded and launched their new website to drive bookings

  • How can a rebrand refresh the brand image and align with evolving customer expectations?  
  • How does launching a new website with updated design and messaging enhance brand consistency and recognition?  
  • How can integrating CRM and booking data personalise the new website experience and boost direct bookings?  
  • How can scalable and modern infrastructure support ongoing growth and future digital initiatives? 


Check out the incredible speaker line-up to see who will be joining Chris.

Download The Latest Agenda