Chris Bowling is a Senior Leadership Team member at BWH Hotels GB, leading digital transformation and consumer growth strategy across the business. A passionate advocate for direct booking and hotelier independence, he specializes in digital marketing, ecommerce, AI adoption, and customer experience, helping brands drive direct-to-consumer revenue, strengthen loyalty, and reduce reliance on third-party channels. Chris is known for combining innovation, data-driven decision-making, and strong leadership to deliver sustainable growth in a rapidly evolving travel landscape.
Day 1 | 17th November
2:00 PM Case Study: Building the future of digital travel: How AI, personalisation and regional relevance are reshaping customer engagement and loyalty
- How can travel brands put AI at the centre of growth while still delivering authentic, human and regionally relevant customer experiences?
- What does the next generation of loyalty look like as customer expectations shift towards personalisation, seamless engagement and value beyond transactions?
- How can global travel brands integrate digital, social and personalised campaigns at scale while maintaining consistency across markets and channels?
Check out the incredible speaker line-up to see who will be joining Chris.
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