Chris Bowling

Head of Digital & Consumer Marketing Best Western Hotels

Day 2 | 20th November

How can a rebrand refresh the brand image and align with evolving customer expectations?
How does launching a new website with updated design and messaging enhance brand consistency and recognition?
How can integrating CRM and booking data personalise the new website experience and boost direct bookings?
How can scalable and modern infrastructure support ongoing growth and future digital initiatives?

Check out the incredible speaker line-up to see who will be joining Chris.