Chris Bowling

Head of Digital Marketing & eCommerce Best Western Hotel Group Great Britain

Day 2 | 22nd November

How can you move beyond the bare minimum of point-collecting, free nights, and airmiles to deliver a superior loyalty programme that increases repeat bookings?
How can you find the right balance to ensure growth from both B2B and B2C loyalty customers?
What non-traditional offerings will provide cost-effective options to entice frequent customers to become loyal ones?

Check out the incredible speaker line-up to see who will be joining Chris.