Digital Travel Europe 2025
19 - 20 November 2025
The Hurlingham Club
Chris Bowling
Head of Digital & Consumer Marketing Best Western HotelsDay 1 | 19th November
3:05 PM Case Study: How Best Western rebranded and launched their new website to enhance brand recognition and drive more bookings
- How can a rebrand refresh the brand image and align with evolving customer expectations?
- How does launching a new website with updated design and messaging enhance brand consistency and recognition?
- How can integrating CRM and booking data personalise the new website experience and boost direct bookings?
- How can scalable and modern infrastructure support ongoing growth and future digital initiatives?
Check out the incredible speaker line-up to see who will be joining Chris.
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