Digital Travel Europe 2025

19 - 20 November 2025

The Hurlingham Club

Rufino Perez Fernandez

Chief Operating Officer & Global Transformation Lead NH Hotels

Day 1 | 19th November

8:55 AM Keynote Case Study: Moving from prediction to conversion: How we are using AI and data analytics to drive higher-value conversions

  • Discover how Minor Hotels uses AI and data analytics to predict high conversion leads and prioritises group and corporate bookings 
  • Learn how in-house technology is improving booking response times and enhancing the overall customer experience 
  • Explore how the team is leveraging customer feedback and survey data to uncover patterns and improve service delivery 
  • Gain insights into creating a more reliable, peaceful booking process that benefits both the guest and the business 


Check out the incredible speaker line-up to see who will be joining Rufino.

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