Rufino Pérez Fernández studied Economics and Business Administration at the Universidad de Vigo and has an Executive MBA in Tourism Enterprise Management from the Instituto de Empresa. He has developed most of his professional career in the hotel industry, holding positions such as Head of Internal Audit, Organization and Systems Director and Chief Operations Officer. After the integration of Hoteles Hesperia in NH Hotel Group -December 2009- he has served as Commercial Director for Spain, Portugal and Andorra and Managing Director in this business unit. In February 2013, he was appointed Chief Commercial Officer in NH Hotel Group, leading hotel chain with close to 60.000 rooms in 29 countries. He led the areas of Sales, Pricing and Revenue Management, Reservations (individual and groups) and Commercial Business Intelligence. From June 2016 to mid-2017 Rufino served as Executive Managing Director of Resources, leading the Organization and IT, Human Resources, Business Intelligence and Procurement global disciplines, and reporting to the Delegated Commission of the Board of Directors. Currently he holds the position of Chief Operations Officer and Global Transformation Leader and is responsible for the Company’s operations worldwide as well as its Business Transformation Strategy, IT, Engineering and Projects areas.