Digital Travel Europe 2025
19 - 20 November 2025
The Hurlingham Club
Lissa Pritchard
Head of Innovation: Development, Thought Leadership and Customer experience International Airlines Group (IAG)Day 1 | 19th November
9:15 AM Keynote Panel: What are the most effective ways to operationalise AI in travel to drive efficiencies, improve the overall travel experience and win more bookings?
- How can you implement AI-powered chatbots and content personalisation on websites to improve direct bookings and guest engagement?
- What are the best ways to optimise operations using AI-driven search, SEO and booking automation while manging risks around data security, cost structure and system integration?
- How can you enable AI-supported CRM and loyalty initiations to boost customer retention, lifetime value and post-booking engagement?
Day 2 | 20th November
9:00 AM Keynote Case Study : How we modernised our mobile offering on legacy systems to deliver a fast, intuitive UX that meets the expectations of our on-the-go travellers
- Navigating UX and performance trade-offs when building mobile apps on top of legacy systems
- Using APIs to connect booking engines, loyalty programs and customer profiles across platforms to bridge mobile and legacy systems
- Deploying agile mobile development that enables continuous testing, personalisation and faster feature releases to adapt to the modern traveller’s expectations
Check out the incredible speaker line-up to see who will be joining Lissa.
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