Digital Travel Europe 2025

19 - 20 November 2025

The Hurlingham Club

Lissa Pritchard

Head of Innovation: Development, Thought Leadership and Customer experience International Airlines Group (IAG)

Day 1 | 19th November

9:15 AM Keynote Panel: What are the most effective ways to operationalise AI in travel to drive efficiencies, improve the overall travel experience and win more bookings?

  • How can you implement AI-powered chatbots and content personalisation on websites to improve direct bookings and guest engagement? 
  • What are the best ways to optimise operations using AI-driven search, SEO and booking automation while manging risks around data security, cost structure and system integration? 
  • How can you enable AI-supported CRM and loyalty initiations to boost customer retention, lifetime value and post-booking engagement?  

Day 2 | 20th November

9:00 AM Keynote Case Study : How we modernised our mobile offering on legacy systems to deliver a fast, intuitive UX that meets the expectations of our on-the-go travellers

  • Navigating UX and performance trade-offs when building mobile apps on top of legacy systems 
  • Using APIs to connect booking engines, loyalty programs and customer profiles across platforms to bridge mobile and legacy systems 
  • Deploying agile mobile development that enables continuous testing, personalisation and faster feature releases to adapt to the modern traveller’s expectations 

Check out the incredible speaker line-up to see who will be joining Lissa.

Download The Latest Agenda