Day 1 | 19th November
- Why is brand investment critical for long-term booking and how can you balance performance marketing with upper funnel strategy?
- How to effectively blend multiple channels such as social media and airport advertising to drive memorable travel experiences
- How you can redesign success metrics like brand lift and share of voice for a long-term impact on conversions
- How to understand the ‘experience-first’ traveller to deliver hyper-personalised, experience-led journeys that drive bookings
- How to use 1st and 3rd party data to build relevant, permissioned profiles without being intrusive
- How can teams operationalise tailored experiences across channels from planning to post-trip without over-relying on manual resources?
Check out the incredible speaker line-up to see who will be joining Yann.
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