Digital Travel Europe 2025

19 - 20 November 2025

The Hurlingham Club

Yann Wulser

Chief Executive Officer Altai Group

Day 1 | 19th November

12:05 PM Roundtable 6: How to build and sustain brand awareness in a multi-channel travel market to drive long-term growth across B2C segments

  • Why is brand investment critical for long-term booking and how can you balance performance marketing with upper funnel strategy? 
  • How to effectively blend multiple channels such as social media and airport advertising to drive memorable travel experiences 
  • How you can redesign success metrics like brand lift and share of voice for a long-term impact on conversions 


2:40 PM Panel: How can you use personalisation and storytelling to inspire and capture more bookings from the experience-driven traveller

  • How to understand the ‘experience-first’ traveller to deliver hyper-personalised, experience-led journeys that drive bookings 
  • How to use 1st and 3rd party data to build relevant, permissioned profiles without being intrusive 
  • How can teams operationalise tailored experiences across channels from planning to post-trip without over-relying on manual resources?  


Check out the incredible speaker line-up to see who will be joining Yann.

Download The Latest Agenda