Digital Travel Europe 2025
19 - 20 November 2025
The Hurlingham Club
Yann Wulser
Chief Executive Officer Altaï GroupDay 1 | 19th November
12:15 PM Roundtable 6: How to build and sustain brand awareness in a multi-channel travel market to drive long-term growth across B2C segments
- Why is brand investment critical for long-term booking and how can you balance performance marketing with upper funnel strategy?
- How to effectively blend multiple channels such as social media and airport advertising to drive memorable travel experiences
- How you can redesign success metrics like brand lift and share of voice for a long-term impact on conversions
2:45 PM Panel: How can you use personalisation and storytelling to inspire and capture more bookings from the experience-driven traveller?
- How to understand the ‘experience-first’ traveller to deliver hyper-personalised, experience-led journeys that drive bookings
- How to use 1st and 3rd party data to build relevant, permissioned profiles without being intrusive
- How can teams operationalise tailored experiences across channels from planning to post-trip without over-relying on manual resources?
Check out the incredible speaker line-up to see who will be joining Yann.
Download The Latest Agenda