Digital Travel Europe 2025

19 - 20 November 2025

The Hurlingham Club

Yann Wulser

Yann Wulser

Chief Executive Officer Altaï Group
Yann Wulser
Yann is a visionary leader in adventure tourism with over 25 years of experience. He began his career on the ground as a guide, gaining a sharp understanding of traveler expectations. After founding and managing his own local agency in Patagonia, he joined Altaï Group in 2013. For several years, he focused on developing new products in specific regions before expanding the network of local agencies, particularly in Southern Europe and Latin America. In 2021, he had the opportunity to take on the leadership of the Altaï Travel brand, a specialist in bespoke outdoor travel, where he started to implement his unique expertise, which combines in-depth field knowledge with a strategic vision for business development. In 2023, he was appointed CEO of Altaï Group, where he now leads the strategy for the B2C and B2B brands of this pioneering adventure and outdoor tourism group with a local presence worldwide.

Day 1 | 19th November

12:15 PM Roundtable 6: How to build and sustain brand awareness in a multi-channel travel market to drive long-term growth across B2C segments

  • Why is brand investment critical for long-term booking and how can you balance performance marketing with upper funnel strategy? 
  • How to effectively blend multiple channels such as social media and airport advertising to drive memorable travel experiences 
  • How you can redesign success metrics like brand lift and share of voice for a long-term impact on conversions 

2:45 PM Panel: How can you use personalisation and storytelling to inspire experience-driven traveller browsers and capture more bookings?

  • How to understand the ‘experience-first’ traveller to deliver hyper-personalised, experience-led journeys that drive bookings 
  • How to use 1st and 3rd party data to build relevant, permissioned profiles without being intrusive 
  • How can teams operationalise tailored experiences across channels from planning to post-trip without over-relying on manual resources?  

Check out the incredible speaker line-up to see who will be joining Yann.

Download The Latest Agenda