I’ve shaped my career at the intersection of hospitality, luxury, and customer strategy—bringing together creativity, data, and technology to design meaningful customer experiences. From managing CRM rollouts across international hotel groups to building loyalty programs that elevate guest engagement, I’ve always been driven by a passion for human-centered innovation. I specialize in turning insights into action: segmenting audiences, mapping behaviors, and crafting tailored marketing journeys that boost retention and brand affinity. My experience spans end-to-end project management, cross-functional collaboration, and a keen understanding of how digital tools can drive lasting relationships.