Cian Fanning

Digital Transformation Manager Failte Ireland

I’m a digital marketing and MarTech leader with experience across creative, technical and strategic roles. I’ve led teams and projects in tourism, fintech, financial services and design, focusing on how emerging technologies like AI and personalisation can create stronger, more meaningful connections between brands and audiences. With a foundation in design and web development and a passion for data-driven storytelling, I bring a practical yet forward-thinking approach to marketing leadership and digital transformation.

Day 1 | 19th November

2:45 PM Panel: How can you use personalisation and storytelling to inspire experience-driven traveller browsers and capture more bookings?

How to understand the ‘experience-first’ traveller to deliver hyper-personalised, experience-led journeys that drive bookings
How to use 1st and 3rd party data to build relevant, permissioned profiles without being intrusive
How can teams operationalise tailored experiences across channels from planning to post-trip without over-relying on manual resources?

Day 2 | 20th November

12:25 PM Panel Discussion Interactive: How can you use customer data platforms to optimise personalisation and enable smarter decision-making?

What makes a CDP unique given aspects like real-time ingestion, profile unification, segmentation and activation across channels
How does CDPs fuel machine learning models with data to deliver hyper-personalised offers, content and recommendations?
How do travel brands use CDPs to coordinate messaging across email, mobile, web and media based on customer views?

Check out the incredible speaker line-up to see who will be joining Cian.

Download The Latest Agenda