Cian Fanning
Digital Product Manager Chatered Accounts IrelandDay 1 | 17th November
10:10 AM Panel: AI Discovery Impact: How can you adapt to the rapid evolution of search, discovery, and customer behaviour?
- How is traveller discovery evolving across AI search, social, and traditional search, and what does this mean for brand visibility?
- How are travel brands adapting their growth and content strategies in response to changing discovery behaviours?
- What shifts are we seeing in inspiration, research, and booking journeys as AI-powered discovery grows?
- Where are brands successfully gaining visibility, and where are they struggling to keep pace?
- What are the biggest misconceptions about AI's impact on search and traveller discovery today?
12:10 PM Interview: Travel Marketing Transformation: How can you leverage AI, data, creators and storytelling to evolve from traditional ads and SEO to more intelligent content-driven ecosystem?
- Where are the biggest gaps in connecting customer, channel and commercial data, and how are they limiting performance?
- How are brands combining data, AI and content to deliver real-time personalised journeys?
- How should attribution evolve to reflect AI-driven, cross-channel customer behaviour?
- What operational changes are needed to build a scalable, connected growth engine?
- What measurable impact does this have on conversion, LTV and revenue?
Check out the incredible speaker line-up to see who will be joining Cian.
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