Cian Fanning

Cian Fanning

Digital Product Manager Chartered Accountants Ireland

Day 1 | 17th November

10:00 AM Panel with Polling: AI Discovery Impact: How can you adapt to the rapid evolution of search, discovery, and customer behaviour?

  • How is traveller discovery evolving across AI search, social, and traditional search, and what does this mean for brand visibility? 
  • How are travel brands adapting their growth and content strategies in response to changing discovery behaviours? 
  • What shifts are we seeing in inspiration, research, and booking journeys as AI-powered discovery grows? 
  • Where are brands successfully gaining visibility, and where are they struggling to keep pace? 
  • What are the biggest misconceptions about AI's impact on search and traveller discovery today? 

2:20 PM Panel Interactive: Personalisation at Scale: How can you use CDPs, AI and DCO to deliver high-performing campaigns across channels?

  • How can CDPs enable large-scale personalisation across campaigns and channels?
  • How can AI-powered tools streamline creative production without compromising brand quality?
  • What role does dynamic creative optimisation (DCO) play in improving campaign performance? 

Reserved for Bloomreach 

Check out the incredible speaker line-up to see who will be joining Cian.

Download The Latest Agenda