Digital Travel Europe 2025
19 - 20 November 2025
The Hurlingham Club
Natalia Arcila
Strategic Advisor & Fractional Leader NXERA ConsultingNatalia Arcila is a strategic growth advisor with 15+ years of experience driving brand and business impact for global tech, travel, and corporate leaders. Prior to launching NXERA Consulting, Natalia was Head of Marketing Strategy (Trips) for Booking.com, based out of Amsterdam, and spent over 10 years in the UK and Asia working for FTI Consulting and the 'Big Four' consulting firm EY.
As a seasoned brand and marketing strategist, Natalia brings deep expertise in connecting brand positioning with go-to-market and sales enablement, helping companies unlock long-term success through integrated brand-to-demand programs, scalable growth strategies, and purpose-driven differentiation.
She was recently appointed Consulting Partner, Growth and GTM, at The Agentics Co. – an AI-native transformation agency. Natalia is Chair for the Creative Women’s Platform (Spain) and the founder of the Marketing Breakfast Club (Amsterdam, Lisbon, and Madrid).
Day 1 | 19th November
8:50 AM Chair’s Opening Remarks
2:10 PM Chair’s opening remarks
5:20 PM Oxford Style Debate: Agentic AI will disrupt and redefine the travel industry as we know it — within next 2 years. True or False?
✅ FOR
Agentic AI is already outperforming humans in speed, scalability, and personalisation—handling tasks like booking, customer support, and pricing with minimal friction, making human-led processes increasingly obsolete.
❌ AGAINST
Human judgment, empathy, and trust remain irreplaceable in complex or sensitive travel scenarios, and the industry's dependence on human connection, regulation, and oversight will prevent full AI takeover in the near term.
5:50 PM Chair’s Closing Remarks
Check out the incredible speaker line-up to see who will be joining Natalia.
Download The Latest Agenda