Sebastien Grinsard

Chief Digital Officer Groupe ADP

International executive with a track record in the airport and media industries across Asia, the Middle East and Europe. Over 15 years of strategic and operational experience for premium brands and global groups, including 3 leading airport hubs: Shanghai, Dubai and Paris. Expert in travel retail and hospitality services, passionate about tech, creativity and data.

Day 1 | 19th November

12:15 PM Roundtable 5: How to use rewards and tailored offers to build an emotional connection and increase brand loyalty

Use personalised content and offers to keep customers engaged beyond the first purchase
Leverage loyalty programs and retargeting to reward repeat behaviour and encourage long-term relationships
Drive repeat revenue through data-led campaigns that target high-value customers with tailored promotions

Day 2 | 20th November

11:25 AM Case Study: How to build a customer data strategy that drives conversion and loyalty whilst securing customer trust

How can breaking down data silos create a unified customer view that improves decision-making across teams?
How can data collection strategies be aligned with business goals to drive outcomes like conversion, loyalty, and lifetime value?
What governance and privacy frameworks ensure customer data remains both trusted and actionable for the business?

Check out the incredible speaker line-up to see who will be joining Sebastien.

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