Digital Travel Europe 2025

19 - 20 November 2025

The Hurlingham Club

Sebastien Grinsard

Chief Digital Officer Groupe ADP

International executive with a track record in the airport and media industries across Asia, the Middle East and Europe. Over 15 years of strategic and operational experience for premium brands and global groups, including 3 leading airport hubs: Shanghai, Dubai and Paris. Expert in travel retail and hospitality services, passionate about tech, creativity and data.

Day 1 | 19th November

12:05 PM Roundtable 5: How to use rewards and tailored offers to build an emotional connection and increase brand loyalty

  • Use personalised content and offers to keep customers engaged beyond the first purchase 
  • Leverage loyalty programs and retargeting to reward repeat behaviour and encourage long-term relationships 
  • Drive repeat revenue through data-led campaigns that target high-value customers with tailored promotions 


Day 2 | 20th November

11:15 AM Quick-Fire Case Studies: How to build a customer data strategy that drives conversion and loyalty whilst securing customer trust

  • How can breaking down data silos create a unified customer view that improves decision-making across teams?  
  • How can data collection strategies be aligned with business goals to drive outcomes like conversion, loyalty, and lifetime value?  
  • What governance and privacy frameworks ensure customer data remains both trusted and actionable for the business? 


Check out the incredible speaker line-up to see who will be joining Sebastien.

Download The Latest Agenda