Digital Travel Europe 2024
November 21 - 22, 2024
Hilton London Syon Park
Alessio Cantoro
Customer Acquisition Director lastminute.comDay 1 | 21st November
2:10 PM Panel Discussion: How can you best measure marketing attribution to optimise channel performance, reduce spending, and capture new business?
- How can you find the true measures of your marketing performance to reduce wasted marketing spend and unlock higher profitability?
- How can you better work with agency partners to best benchmark your internal metrics and determine your true effectiveness?
- How should you think about marketing mix modelling as a means to enable lean growth from your marketing campaigns?
3:00 PM Case Study: How Lastminute.com improved the data feeding SEM to boost marketing performance
- How does Lastminute.com approach audience segmentation, booking history analysis and device usage data to refine their SEM strategy?
- What additional data inputs beyond audience demographics are needed to enhance SEM-driven bookings?
- How can behavioural data be used to create targeted ad campaigns and re-engage interested users that convert them into paid customers?
Check out the incredible speaker line-up to see who will be joining Alessio.
Download The Latest Agenda