Alessio Cantoro

Customer Acquisition Director lastminute.com

Dynamic, data driven and result-oriented professional with strong experience in e-commerce and marketplace; today I’m part of Lastminute Group, as Customer Acquisition Director, involved in strategy definition for all the main marketing projects with significateive business impacts

Day 1 | 19th November

2:40 PM Panel: How can you use personalisation and storytelling to inspire and capture more bookings from the experience-driven traveller

How to understand the ‘experience-first’ traveller to deliver hyper-personalised, experience-led journeys that drive bookings
How to use 1st and 3rd party data to build relevant, permissioned profiles without being intrusive
How can teams operationalise tailored experiences across channels from planning to post-trip without over-relying on manual resources?

3:10 PM Case study: How you can use AI-powered CRM to deliver hyper-personalised offers to increase revenue

How do you use CRM profilers to deliver personalised packages for high-value segments like families, couples getaways etc?
What role do personalised app content and follow-up journeys play in improving post-sale engagement and loyalty?
How can you leverage real-time behaviour and lifecycle data leveraged to enhance the performance of dynamic travel packages?

Check out the incredible speaker line-up to see who will be joining Alessio.

Download The Latest Agenda