Alessio Cantoro

Customer Acquisition Director lastminute.com

Responsible for Customer Acquisition department within the lastminute.com group. Leading the acquisition strategy through the main marketing channels (such as SEM, SEO, Display etc), cross countries and for multiple brands where different products and business models coexistence

Day 1 | 19th November

2:45 PM Panel: How can you use personalisation and storytelling to inspire experience-driven traveller browsers and capture more bookings?

How to understand the ‘experience-first’ traveller to deliver hyper-personalised, experience-led journeys that drive bookings
How to use 1st and 3rd party data to build relevant, permissioned profiles without being intrusive
How can teams operationalise tailored experiences across channels from planning to post-trip without over-relying on manual resources?

3:15 PM Case study: How lastminute group maximized conversions targeting less, but more specific searches using AI solution

How to use AI solutions to target less searches, focusing only on the most performant ones
How with less searches lastminute group maximize volumes of conversions
how to scale this 'less is more' strategy cross marketing channels

Check out the incredible speaker line-up to see who will be joining Alessio.

Download The Latest Agenda