Lars Ellegaard

Day 2 | 20th November

What makes a CDP unique given aspects like real-time ingestion, profile unification, segmentation and activation across channels
How does CDPs fuel machine learning models with data to deliver hyper-personalised offers, content and recommendations?
How do travel brands use CDPs to coordinate messaging across email, mobile, web and media based on customer views?

Check out the incredible speaker line-up to see who will be joining Lars.