Digital Travel Europe 2025

19 - 20 November 2025

The Hurlingham Club

Jorga Ahlborn

Jorga Ahlborn

Head of Growth SunExpress
Jorga Ahlborn
Jorga Ahlborn is Head of Growth at SunExpress, where he leads the strategic transformation to scale the airline to 166 aircraft. With 15+ years of international leadership experience across Lufthansa Group, he drives business model innovation, digital acceleration, and organizational redesign—aligning the Digital Roadmap with commercial goals to deliver real impact.

Day 1 | 19th November

11:25 AM Case Study: How to align AI strategy with business goals and transform your people, processes and tech stack to drive ROI

  • How are companies building agile, cross-functional teams and driving culture change to support continuous innovation? 
  • What operational changes are needed to break silos, accelerate delivery and foster better collaboration across departments? 
  • What processes can help you identify high impact use cases where AI can deliver the most significant value? 
  • How can you integrate the right the tech stack and data platforms to enable AI-powered transformation? 
  • How can cross-functional teams, processes and platforms be aligned to ensure AI initiatives deliver strategic and financial impact? 

Check out the incredible speaker line-up to see who will be joining Jorga.

Download The Latest Agenda