25 - 26 June, 2019
Twickenham Stadium, London
+ 44 (0) 207 368 9573
Director of Product Management
Day 2 - 26th June .2019
2:30 PM PANEL: With the growing popularity of mobile and social media channels how can you best leverage them in your online and offline touchpoints?
•How to leverage powerful personalisation techniques suited to customers on the go to convert high mobile traffic into sales
•How to overcome friction between mobile traffic and conversion
•Travellers love mobile browsing, but mobile purchasing not so much: Why is that?
•How to move from mobile first to just mobile
4:50 PM CHAMPAGNE ROUNDTABLES:
Table 1: How to build a business case to build your digital team using data as your core
Riko van Santen, VP Digital Strategy & Distribution Kempinski Hotels
Table 2: How to exploit big data to decode customer interactions and gain a competitive edge
Juan Agundo, Director of Product Management, eDreams ODIGEO
Table 3: When a digital customer experience goes bad how can you turn it around?
Anna Zeng, Director of Mobile Product, Marriott International & Starwood Hotels
12:20 PM PANEL: How can you align your brand and direct response strategies on Instagram and Facebook at scale to maximise ROI?
• How Airfrance are using blockchain technology
• The top 5 ways blockchain is disrupting travel and how you can leverage it to keep ahead of the competition
• What it is like leaving the GDS system