Juan Agundo

Director of Product Management
eDreams ODIGEO

Juanma Agudo is the Director of the connectivity area for eDreams Odigeo. He leads the product teams that manage the flight content for eDreams Odigeo brands: eDreams, Opodo, GoVoyages, TravelLink and Liligo. Juanma has worked for GDSs, airlines and the largest travel agencies around the world. He designs the product strategy and advises his customers on digital transformation, e-business, online marketing, social media marketing and Mobile app development. He's a consultant for the travel industry with subject matter expertise in Online Travel. Juanma is a professor for Social Media marketing, Mobile Marketing and e-commerce at the MBA and Master Programs at the University of Barcelona. Juanma Agudo holds Bachelor and master’s degrees in Computer Science, Marketing Research and Digital Business Management.

Day 2 - 26th June .2019

2:30 PM PANEL: With the growing popularity of mobile and social media channels how can you best leverage them in your online and offline touchpoints?

•How to leverage powerful personalisation techniques suited to customers on the go to convert high mobile traffic into sales

•How to overcome friction between mobile traffic and conversion

•Travellers love mobile browsing, but mobile purchasing not so much: Why is that?

•How to move from mobile first to just mobile

4:50 PM CHAMPAGNE ROUNDTABLES:

Table 1: How to build a business case to build your digital team using data as your core

Riko van Santen, VP Digital Strategy & Distribution Kempinski Hotels

Table 2: How to exploit big data to decode customer interactions and gain a competitive edge

Juan Agundo, Director of Product Management, eDreams ODIGEO

Table 3: When a digital customer experience goes bad how can you turn it around?

Anna Zeng, Director of Mobile Product, Marriott International & Starwood Hotels

12:20 PM PANEL: How can you align your brand and direct response strategies on Instagram and Facebook at scale to maximise ROI?

• How Airfrance are using blockchain technology

• The top 5 ways blockchain is disrupting travel and how you can leverage it to keep ahead of the competition

• What it is like leaving the GDS system

Check out the incredible speaker line-up to see who will be joining Juan.

Download The Latest Agenda