Joshua Ryan-Saha

Joshua Ryan-Saha

Director Traveltech for Scotland

Joshua Ryan-Saha is Director of Tourism, Travel and Festivals at the Edinburgh Futures Institute, University of Edinburgh, where he leads the Travel Tech Innovation Hub and the Traveltech for Scotland network. Over six years he has grown the network to more than 200 companies and helped facilitate over £25 million of investment into travel tech.

He chairs the Data, AI and Technology workstream on Scotland's Tourism and Hospitality Industry Leadership Group, and has worked closely with Booking.com, Skyscanner, Mastercard and VisitScotland on questions of data, AI and the changing customer journey. He has delivered AI and futures sessions to more than 600 travel and tourism professionals across four continents.

Day 2 | 18th November

2:05 PM Panel Interactive: Retail Media Growth: How to build a scalable retail media networks to maximise your digital assets and drive new revenue?

  • What it takes to build a retail media network (RMN) in travel?
  • How airlines, OTAs and tour operators can package and sell media to partners?
  • How suppliers like hotels, destinations, ancillaries use retail media to drive visibility and bookings?
  • How to scale across channels reach? 

2:30 PM Panel Interactive: Travel Demand Resilience: How can you respond to global events that impact traveller behaviour, demand and booking confidence in the short and medium term?

  • How quickly does demand typically recover, and are customers becoming more resilient to disruption over time
  • How do you adjust pricing, marketing and inventory strategies in response to sudden changes in demand
  • What data, signals or indicators are most useful for identifying recovery trends and responding faster than competitors 

Check out the incredible speaker line-up to see who will be joining Joshua.

Download The Latest Agenda