Nicolas Elshout
Head of Performance Marketing & Attribution TUIDay 1 | 17th November
12:10 PM Interview: Travel Marketing Transformation: How can you leverage AI, data, creators and storytelling to evolve from traditional ads and SEO to more intelligent content-driven ecosystem?
- Where are the biggest gaps in connecting customer, channel and commercial data, and how are they limiting performance?
- How are brands combining data, AI and content to deliver real-time personalised journeys?
- How should attribution evolve to reflect AI-driven, cross-channel customer behaviour?
- What operational changes are needed to build a scalable, connected growth engine?
- What measurable impact does this have on conversion, LTV and revenue?
Check out the incredible speaker line-up to see who will be joining Nicolas.
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