Markus Bayer
Senior Audience & Media Strategist LufthansaDay 1 | 17th November
2:20 PM Panel Interactive: Personalisation at Scale: How can you use CDPs, AI and DCO to deliver high-performing campaigns across channels?
- How can CDPs enable large-scale personalisation across campaigns and channels?
- How can AI-powered tools streamline creative production without compromising brand quality?
- What role does dynamic creative optimisation (DCO) play in improving campaign performance?
Day 2 | 18th November
2:30 PM Fireside Chat: Travel Demand Resilience: How can you respond to global events that impact traveller behaviour, demand and booking confidence in the short and medium term?
- How quickly does demand typically recover, and are customers becoming more resilient to disruption over time
- How do you adjust pricing, marketing and inventory strategies in response to sudden changes in demand
- What data, signals or indicators are most useful for identifying recovery trends and responding faster than competitors
Check out the incredible speaker line-up to see who will be joining Markus.
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