Markus Bayer
Senior Audiene & Media Strategist LufthansaDay 1 | 17th November
2:20 PM Panel Interactive: Personalisation at Scale: How can you use CDPs, AI and DCO to deliver high-performing campaigns across channels?
- How can CDPs enable large-scale personalisation across campaigns and channels?
- How can AI-powered tools streamline creative production without compromising brand quality?
- What role does dynamic creative optimisation (DCO) play in improving campaign performance?
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Check out the incredible speaker line-up to see who will be joining Markus.
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