Caitlin Johnson
Head of Integrated Marketing Visit BritainDay 1 | 17th November
11:40 AM Panel: Omnichannel Journey Orchestration: How to unify channels, data, and CRM to deliver personalisation at scale that increases conversion and customer retention?
- How can brands break down data silos to enable seamless cross-channel orchestration across email, push, and WhatsApp?
- How can AI be used to personalise customer journeys in real time without overcomplicating execution?
- How are teams scaling personalisation without increasing complexity?
2:20 PM Panel Interactive: Personalisation at Scale: How can you use CDPs, AI and DCO to deliver high-performing campaigns across channels?
- How can CDPs enable large-scale personalisation across campaigns and channels?
- How can AI-powered tools streamline creative production without compromising brand quality?
- What role does dynamic creative optimisation (DCO) play in improving campaign performance?
Check out the incredible speaker line-up to see who will be joining Caitlin.
Download The Latest Agenda