Day 2 | 18th November
11:50 AM Fireside Chat: Decision Experience Optimisation: How can you simplify choice and improve UX to increase conversion and bookings?
- How can you simplify choice and reduce decision overload across the booking journey?
- How can powerful UX, content, and reviews enable faster, more confident decisions?
- How can you use nudges like recommendations, social proof, and urgency without eroding trust?
- What impact does better decision-making UX have on engagement, conversion, and bookings?
Check out the incredible speaker line-up to see who will be joining Sophie.
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