Sophie Urquhart

Sophie Urquhart

Head of Marketing & Communciations Roberts Travel Group
Sophie Urquhart

Day 2 | 18th November

11:30 AM Panel Interactive: Decision Experience Optimisation: How can you simplify choice and improve UX to increase conversion and bookings?

  • How can you simplify choice and reduce decision overload across the booking journey?
  • How can powerful UX, content, and reviews enable faster, more confident decisions?
  • How can you use nudges like recommendations, social proof, and urgency without eroding trust?
  • What impact does better decision-making UX have on engagement, conversion, and bookings? 

Check out the incredible speaker line-up to see who will be joining Sophie.

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