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Sophie Urquhart
Head of Marketing & Communciations
Roberts Travel Group
Day 2 | 18th November
11:30 AM
Panel Interactive: Decision Experience Optimisation: How can you simplify choice and improve UX to increase conversion and bookings?
How can you simplify choice and reduce decision overload across the booking journey?
How can powerful UX, content, and reviews enable faster, more confident decisions?
How can you use nudges like recommendations, social proof, and urgency without eroding trust?
What impact does better decision-making UX have on engagement, conversion, and bookings?
Check out the incredible speaker line-up to see who will be joining Sophie.
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