Wilhelm Rabitsch
Director Customer Experience Blue Star Ferries Single Member Maritime SADay 1 | 17th November
11:40 AM Panel: Omnichannel Journey Orchestration: How to unify channels, data, and CRM to deliver personalisation at scale that increases conversion and customer retention?
- How can brands break down data silos to enable seamless cross-channel orchestration across email, push, and WhatsApp?
- How can AI be used to personalise customer journeys in real time without overcomplicating execution?
- How are teams scaling personalisation without increasing complexity?
4:50 PM Case Study: Sustainable Tourism & Customer Insights: How can data-driven marketing and personalisation help brands promote sustainability and attract higher-value travellers?
- How – and why – one of Europe's largest ferry operators embarked on a journey of digital transformation
- Unifying datapoints to combine customer profiles with real-time behaviour, and excel at customer service in any moment
- How did digital transformation add to the physical experience for a truly omnichannel success story?
- Challenges faced and lessons learned along the way
Check out the incredible speaker line-up to see who will be joining Wilhelm.
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