Maria Cecília Siqueira is the Partner Growth Marketing Manager, Head of Digital GTM at Booking.com, where she leads the strategy behind scalable digital partner growth - from early success to long-term value creation. As an expert in building digital go-to-market architecture, she designs the cross-functional frameworks that accelerate scalable customer value, revenue, and trust.  With more than 10 years of experience driving digital transformation across global giants like Booking.com, Danone, Tommy Hilfiger, and Calvin Klein, Maria Cecília holds an Executive Master in Marketing & Sales from SDA Bocconi & ESADE. She is driven by a fundamental curiosity about how marketing influences behavior, dedicating her work to exploring how digital ecosystems scale and unlock their impact.