Caroline van Beesten

Caroline van Beesten

SVP Hilton

Caroline van Beesten is SVP, EMEA Technology & Global Deployment at Hilton, leading EMEA Technology and Hilton's global technology deployment organisation. With more than 30 years at Hilton across hotel operations, revenue management, project management and technology, Caroline brings deep experience in delivering large-scale technology programs across Hilton's global portfolio.

Day 1 | 17th November

9:20 AM Keynote Panel with Polling: Scaling AI: How can you move from experimentation to enterprise-wide adoption to deliver measurable impact across your marketing, product and operations?

  • How should travel brands balance building in-house AI vs using external platforms?  
  • How can machine learning and generative AI work together to improve forecasting, pricing, and personalisation?  
  • What's stopping AI from scaling beyond pilots, and how are leading companies overcoming this?  

Check out the incredible speaker line-up to see who will be joining Caroline.

Download The Latest Agenda