Tom Hall
Vice President Lonely PlanetDay 1 | 17th November
4:10 PM Case Study: Compelling Content Creation: How a network of on-the-ground storytellers can convert aspiration into action
- How can legacy print media evolve into digital-first ecosystems whilst maintaining brand integrity?
- What impact does authentic, local content have on booking rates amongst travellers?
- How to connect inspirational storytelling and practical planning to convert browsing to booking
Check out the incredible speaker line-up to see who will be joining Tom.
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