Raquel Rodríguez Vieitez

Raquel Rodríguez Vieitez

Director Choice Hotels

Day 1 | 17th November

2:00 PM Case Study: AI Distribution Strategy: How to stay visible as AI changes how travellers find and book hotels

  • How are new tools across search engines and AI agents changing the way hotels are distributed?
  • What do rate parity and surveillance pricing mean for hotels, and for other brands across the wider travel industry?
  • How are travel trends and guest expectations shifting, from how people search, to what they expect upon arrival?
  • In such a fast-evolving landscape, where nobody yet has all the answers, how should brands strategise for 2027? 

Check out the incredible speaker line-up to see who will be joining Raquel.

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