Natalia Arcila Barbour

Natalia Arcila Barbour

Founder NXERA Consulting

Day 1 | 17th November

11:20 AM Fireside Chat: AI-Powered Engagement Strategy: How can AI travel assistants, chatbots and immersive experiences increase customer engagement and conversion?

  • How are AI travel assistants and chatbots changing the way travellers discover, plan and book trips? 
  • How can brands use conversational AI and immersive experiences to reduce friction and increase engagement across the customer journey? 
  • What impact are AI-powered interactions having on conversion, customer satisfaction and ancillary revenue? 

Available for Sponsorship 

Day 2 | 18th November

9:00 AM Opening Panel Discussion: Travel Monetisation & Customer Engagement Strategy: How can brands use data, personalisation and partnerships to increase traveller spend and lifetime value?

  • How do you increase customer traveller expectations shifting toward personalisation, and how can brands increase engagement and spend?  
  • What new touchpoints are emerging across the journey, and how can brands capture more value?  
  • How are you expanding into experiences and services to drive new revenue?  
  • What does this mean for monetisation, partnerships, and customer ownership to grow lifetime value?

1:15 PM Panel Interactive: Retail Media Growth: How can you build a scalable retail media networks to maximise your digital assets and drive new revenue?

  • What it takes to build a retail media network (RMN) in travel? 
  • How airlines, OTAs and tour operators can package and sell media to partners? 
  • How suppliers like hotels, destinations, ancillaries use retail media to drive visibility and bookings? 
  • How to scale across channels reach?  

2:30 PM Fireside Chat: Travel Demand Resilience: How can you respond to global events that impact traveller behaviour, demand and booking confidence in the short and medium term?

  • How quickly does demand typically recover, and are customers becoming more resilient to disruption over time 
  • How do you adjust pricing, marketing and inventory strategies in response to sudden changes in demand 
  • What data, signals or indicators are most useful for identifying recovery trends and responding faster than competitors  

Check out the incredible speaker line-up to see who will be joining Natalia.

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