• How are brands balancing automation with human creativity to avoid generic or low-impact output
• What impact has this had on campaign performance, speed to market and overall efficiency
• How are teams using AI to scale creative production across channels while maintaining brand consistency and quality
• What role is AI playing in testing, iteration and optimisation of creative assets in performance marketing 

• How do OTAs, airlines, and hotels influence different stages of the customer journey?  
• What value do OTAs bring in reach, demand generation, and acquisition that brands can't replicate?  
• How can brands collaborate with OTAs while maintaining control over customer relationships, data, and pricing?  
• How is the role of OTAs evolving as AI, new platforms, and changing behaviour reshape discovery and booking?  

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