Tomas Bäcklund
CMO Elite Hotels of Sweden ABDay 1 | 17th November
2:20 PM Panel Interactive: Creative Production: How are brands scaling content, testing and optimisation without losing quality or control
- How are brands balancing automation with human creativity to avoid generic or low-impact output
- What impact has this had on campaign performance, speed to market and overall efficiency
- How are teams using AI to scale creative production across channels while maintaining brand consistency and quality
- What role is AI playing in testing, iteration and optimisation of creative assets in performance marketing
Check out the incredible speaker line-up to see who will be joining Tomas.
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