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Daniel De Carvalho
Director / VP International; Marketing & Communications
Condor Airlines
Day 2 | 18th November
11:30 AM
Case Study: Generative Engine Optimisation: How to influence what AI says about your brand at the source, to increase visibility and win bookings
How can you use AI to audit AI-generated answers to search queries
Which sources are shaping AI's recommendations, and how can these be influenced?
How to reprioritise and reallocate internal resources to complete needle-shifting work without increasing headcount.
Why increasing your AI visibility should be treated as an ongoing project, not a one-off exercise.
Check out the incredible speaker line-up to see who will be joining Daniel.
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