Thalles Silveira

Thalles Silveira

Head of Product Development Air France KLM
Thalles Silveira

Day 1 | 17th November

11:40 AM Panel: Omnichannel Journey Orchestration: How to unify channels, data, and CRM to deliver personalisation at scale that increases conversion and customer retention?

  • How can brands break down data silos to enable seamless cross-channel orchestration across email, push, and WhatsApp?
  • How can AI be used to personalise customer journeys in real time without overcomplicating execution?
  • How are teams scaling personalisation without increasing complexity? 

3:10 PM Fireside Chat: Customer Value Strategy: How can travel brands balance loyalty, pricing and conversion?

  • How are traveller expectations evolving in an increasingly value-conscious market? 
  • What role does loyalty play in driving conversion, retention and repeat bookings? 
  • How can brands create differentiated value and customer experiences without relying solely on discounts? 
  • Which strategies and metrics best demonstrate the long-term commercial impact of loyalty initiatives?  

Available for Sponsorship 

Check out the incredible speaker line-up to see who will be joining Thalles.

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