I lead the Content Team at easyJet holidays, where we oversee the hotel and destination content across the website. Together, we manage the full content lifecycle – from research and content creation through to CMS management and ongoing optimisation. Right now, two of my key focus areas are AI adoption and organic visibility, exploring how my team can work more efficiently while adapting to rapid changes in consumer search behaviour.
Day 1 | 17th November
2:20 PM Panel Interactive: Creative Production: How are brands scaling content, testing and optimisation without losing quality or control
- How are brands balancing automation with human creativity to avoid generic or low-impact output
- What impact has this had on campaign performance, speed to market and overall efficiency
- How are teams using AI to scale creative production across channels while maintaining brand consistency and quality
- What role is AI playing in testing, iteration and optimisation of creative assets in performance marketing
Check out the incredible speaker line-up to see who will be joining Danielle.
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