Jennifer Elizabeth

Jennifer Elizabeth

Digital Product Lead Finnair

Day 2 | 18th November

11:55 AM Case Study: Designing Loyalty‑Led Customer Journeys: Strengthening Engagement Across Web and App

  • How can loyalty and digital experiences shape customer decisions before the booking moment and between journeys?
  • How can web and app experiences be designed to complement each other, reducing friction and create a more seamless, intuitive journey?
  • How can loyalty and self‑service capabilities be embedded into the experience to drive both engagement and measurable commercial impact? 

1:35 PM Round Table 2- AI-Driven Personalisation & Automation: How to use AI to deliver hyper-personalised customer experiences at scale that improve engagement, conversion and retention


Check out the incredible speaker line-up to see who will be joining Jennifer.

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