Jennifer Elizabeth

Jennifer Elizabeth

Digital Product Lead Finnair

Day 2 | 18th November

11:10 AM Case Study: Designing Loyalty‑Led Customer Journeys: Strengthening Engagement Across Web and App

  • How can loyalty and digital experiences shape customer decisions before the booking moment and between journeys? 
  • How can web and app experiences be designed to complement each other, reducing friction and create a more seamless, intuitive journey? 
  • How can loyalty and self‑service capabilities be embedded into the experience to drive both engagement and measurable commercial impact?  

1:50 PM Roundtable 1 – Customer Journey Intelligence: How to adapt to evolving customer expectations to increase engagement, conversion, and loyalty


Check out the incredible speaker line-up to see who will be joining Jennifer.

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